نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، دانشگاه ارومیه
2 استاد مدیریت ورزشی، دانشگاه ارومیه
چکیده
هدف: بهبود برند منابع انسانی و تصویر سازمانی ناشی از آن، کارکنان متعهد را شکل خواهد داد و نهایتا بهبود عملکرد سازمان، سهم بازار و جایگاه رقابتی را منجر خواهد شد. برند و شهرت منابع انسانی از جمله عوامل اصلی شکل‌دهی به مزیت های رقابتی پایدار برای سازمان ها می‌باشد. پژوهشگر در این تحقیق سعی داشته به تدوین مدل مدیریت برند منابع انسانی در اماکن ورزشی شمالغرب کشور بپردازد.
روش‌شناسی: پژوهش حاضر از منظر هدف، کاربردی محسوب می‌شود. روش تحقیق مورد نظر توصیفی از نوع مطالعات علی است که بصورت میدانی به مرحله اجرا درآمد. در پایان این مرحله مدل مدیریت برند منابع انسانی در اماکن ورزشی شمالغرب کشور کشور تدوین شد. جامعه آماری شامل 1267 مدیر و کارکنان اماکن ورزشی (سالن، مجموعه ورزشی، استخر، استادیوم و ...) استان‌های آذربایجان‌شرقی، آذربایجان غربی و اردبیل می‌باشد. روش نمونه‌گیری این تحقیق تصادفی طبقه‌ای بوده و نمونه آماری با استفاده از جدول مورگان به تعداد 350 تعیین شد. در این تحقیق برای مدل‌سازی و بررسی آن از روش تحلیل مسیر استفاده شد. تجزیه و تحلیل‌ها توسط نرم افزار SPSS صورت پذیرفت. همچنین برای مدل‌سازی مدیریت برند منابع انسانی در اماکن ورزشی شمال غرب کشور از معادلات ساختاری با نرم‌افزار AMOS استفاده شد.
یافته‌ها: بر اساس نتایج پژوهش سیاست ها، و اقدامات ذیل بر شکل گیری برند منابع انسانی تاثیرگذار است: ارزش پیشنهادی استخدام، ارتباطات برند، برند کارکنان، برند سازمان و محصولات.
نتیجه‌گیری: مدیران اماکن ورزشی برای بهبود وضعیت مدیریتی خود باید به مولفه‌های مدیریت منابع انسانی توجه نمایند.
کلیدواژه‌ها
عنوان مقاله [English]
The Model of Human Resource Brand Management in Sports Facilities of Northwestern Provinces of the Country
نویسندگان [English]
- Davood salehnia 1
- Mirhasan SeyedAmeri 2
1 PhD student of Sport Management, Urmia University
2 Professor of Sport Management, Urmia University
چکیده [English]
Objective: Improving the brand of human resource and the organizational image resulting, will shape the committed employees. The brand and reputation of human resource are among the main factors in shaping the competitive advantages. The researcher has tried to develop a human resources management model in Northwest sports facilities.
Methodology: The study is an applied and descriptive research. The statistical society consists of all managers and staff of sports places(halls, sport complexes, swimming pools, stadiums and etc.) across the cities of East Azerbaijan, West Azerbaijan and Ardabil, which are 1267 people, according to the inquiry from the relevant support from the sports and youth organization of these provinces and physical education assistance of the Northwest of country. The sampling method of this research was randomized, categorical and the sample was determined 350 according to the Morgan table. In this research, a path analytic method was used to establish the model and review it. According to this analysis, a complied pattern was developed based on experimental data. All analyzes were performed using SPSS22 software. Structural equations were used for modeling.
Results: According to the results of the research, the following policies and actions affect the formation of human resource branding. The proposed value of employment, brand communication, brand of staff, organization brand and products brand.
Conclusion: The managers of the sport facilities have to pay attention to the human resource brand management and its components.
کلیدواژه‌ها [English]
- Modeling
- Human Resource Brand
- Sports facilities
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