کانال‌های اثرگذاری شیوع بیماری کرونا (کووید-19) بر اقتصاد ورزش استان گیلان

بنار, نوشین; سعیدی, فاطمه; سلحشوری, معصومه

doi:10.22124/jsmd.2023.21937.2733

نوع مقاله : مقاله پژوهشی Released under (CC BY-NC 4.0) license I Open Access I

نویسندگان

¹ دانشیار مدیریت ورزش،دانشکده علوم ورزشی، دانشگاه گیلان، رشت، ایران

² دانشجوی دکتری مدیریت ورزش، دانشکده علوم ورزشی، دانشگاه گیلان، رشت، ایران

https://doi.org/10.22124/jsmd.2023.21937.2733

چکیده

هدف: هدف پژوهش حاضر شناسایی کانال‌های اثرگذاری شیوع بیماری کرونا (کووید-19) بر اقتصاد ورزش استان گیلان بود.
روش‌شناسی: روش پژوهش از نوع کیفی بود و از استراتژی نظریه داده‌بنیاد به شیوه گلیزر (1992) استفاده شد. ابزار جمع‌آوری داده‌ها، مصاحبه‌های نیمه ساختاریافته بود و جهت نمونه‌گیری از روش هدفمند و گلوله برفی استفاده شد. در مجموع 19 مصاحبه انجام شد و نمونه‌گیری تا جایی تداوم یافت که پژوهش به اشباع نظری و کفایت رسید.
یافته‌ها: نتایج کدگذاری باز پس از غربالگری نهایی حاکی از آن بود که 47 نشان می‌تواند از مصادیق کانال‌های اثرگذار بیماری کرونا (کوید-19) بر اقتصاد ورزش استان گیلان باشد. سپس در مرحله کدگذاری محوری، نشان‌ها در 14 مفهوم طبقه‌بندی شد. در نهایت 6 مقوله شناسایی شده حاصل از کدگذاری انتخابی شامل مقوله اختلال در طرف عرضه، اختلال در طرف تقاضا، اختلال در بازار نیروی کار (اشتغال)، اختلال در بازار کالا و خدمات ورزشی بخش خصوصی، اختلال در بخش دولتی و شبه دولتی، اختلال در سرمایه‌گذاری طبقه‌بندی شدند.
نتیجه‌گیری: با توجه به یافته‌های پژوهش، پیشنهاد می‌شود متولیان ورزش با در نظر گرفتن کانال‌های اثرگذاری شناسایی‌شده، به‌سرعت راهکارهای حمایتی و برنامه‌های جبرانی را برای صاحبان کسب‌وکارهای ورزشی تدوین و اجرا کنند. این اقدامات می‌تواند از تعطیلی و ورشکستگی گسترده در این حوزه جلوگیری و به پایداری اقتصادی ورزش کمک کند. همچنین، حمایت‌های دولتی و ایجاد مشوق‌های سرمایه‌گذاری می‌تواند مسیر ورود سرمایه‌گذاران جدید را هموار کند و زمینه رشد و توسعه خدمات ورزشی را در شرایط بحران و پس از آن فراهم سازد.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying the Channels of Impact of the Spread of Corona Disease (COVID-19) on the Sport Economy in Guilan Province

نویسندگان [English]

noshin benar ¹
Fatemeh Saeedi ²
Masomeh Salahshori ²

¹ Sport management, Faculty of Sport Sciences, University of Guilan, Rasht, Iran

² Sport management, Faculty of Sport Sciences, University of Guilan, Rasht, Iran

چکیده [English]

Objective: The present study aimed to identify the transmission channels through which the COVID-19 pandemic affected the sports economy of Guilan Province.
Methodology: This research employed a qualitative approach, utilizing the grounded theory strategy based on Glaser's method (1992). Semi-structured interviews were used as the data collection tool, and participants were selected through purposive and snowball sampling. A total of 19 interviews were conducted, and data collection continued until theoretical saturation and adequacy were achieved.
Results: The results of open coding after the final screening indicated that 47 indicators could represent the transmission channels through which COVID-19 influenced the sports economy of Guilan Province. In the axial coding stage, these indicators were categorized into 14 concepts. Finally, selective coding led to the identification of six major categories: disruption in the supply side, disruption in the demand side, disruption in the labor market (employment), disruption in the private sector sports goods and services market, disruption in the public and semi-public sectors, and disruption in investment.
Conclusion: Based on the findings, it is recommended that sports policymakers swiftly design and implement supportive measures and compensatory programs for sports business owners, considering the identified transmission channels. These actions can help prevent widespread closures and bankruptcies in the sector while contributing to the economic sustainability of sports. Additionally, governmental support and the introduction of investment incentives can facilitate the entry of new investors and promote the growth and development of sports services both during and after the crisis.

کلیدواژه‌ها [English]

Sports Economy
Corona
Supply
Demand

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مدیریت و توسعه ورزش

کانال‌های اثرگذاری شیوع بیماری کرونا (کووید-19) بر اقتصاد ورزش استان گیلان

مراجع

مراجع

دوره 14، شماره 2 - شماره پیاپی 42
تابستان - پیاپی 42
تیر 1404
صفحه 129-150

کانال‌های اثرگذاری شیوع بیماری کرونا (کووید-19) بر اقتصاد ورزش استان گیلان

مراجع

مراجع

دوره 14، شماره 2 - شماره پیاپی 42تابستان - پیاپی 42تیر 1404صفحه 129-150

دوره 14، شماره 2 - شماره پیاپی 42
تابستان - پیاپی 42
تیر 1404
صفحه 129-150