نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری بازاریابی ورزشی و رسانه، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه خوارزمی، تهران، ایران
2 استادیار مدیریت ورزش، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه خوارزمی، تهران، ایران
3 دانشیار مدیریت ورزش، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه خوارزمی، تهران، ایران
چکیده
هدف: هدف اصلی این پژوهش، ارائه الگوی جمع‌سپاری در ورزش همگانی ایران بود.
روش‌شناسی: روش پژوهش از نوع مطالعه کیفی اکتشافی نظام‌مند بر مبنای تئوری دادهبنیاد با رویکرد گلیزر بود. به‌منظور جمع‌آوری اطلاعات، مصاحبه‌های عمیق با نخبگان در حیطه موضوع پژوهش صورت گرفت. نمونه‌گیری به‌صورت هدفمند و به روش گلوله برفی دنبال شد و 17 مصاحبه کیفی انجام گرفت. داده‌های به دست آمده از طریق روش کدگذاری در سه مرحله باز، محوری و انتخابی مورد تحلیل قرار گرفتند. در مرحله کدگذاری باز بر اساس تحلیل و تخلیص مجدد نشان‌های شناسایی شده 381 کد مفهومی اولیه استخراج شد و سپس با بازبینی متعدد و ادغام کدها بر اساس مشابهت طی مراحل کدگذاری سه‌گانه، 164 کد مفهومی اولیه، 40 بُعد، 10 منظر و 4 سطح استخراج شد.
یافته‌ها: براساس یافته‌های پژوهش کدهای انتخابی اصلی (چهار سطح مدل) شامل عوامل بنیادی ظرفیتی، عوامل وضعیتی محیطی، عوامل ساختاری سیستمی و عوامل کارکردی پیامدی شناسایی شدند و برای هر بخش مدل نهایی گزارش شد.
نتیجه‌گیری: براساس یافته‌های پژوهش، کارآمدسازی فعالیت‌های نوآورانه در حل مساله از جانب مدیران اجرایی ورزش کشور، توجه مضاعف به مزایای اجتماعی حاصل جمع‌سپاری به گروه‌های اثر، توجه به نیازهای روز جامعه مخاطب ورزش همگانی و تصمیم‌سازی‌های دوطرفه بین این گروه‌ها و نهایتاً ایجاد پایگاه اطلاعات تخصصی و معرفی افراد صاحب نظر به مدیران اجرایی جهت توسعه برنامه‌های مشارکت محور اجتماعی می‌تواند باعث هم‌افزایی بهتر در توسعه فعالیت‌های ورزش همگانی در کشور شود.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
A Paradigm Model of Crowdsourcing in the Iran’s Sport for All
نویسندگان [English]
- Mehdi Shoorvazi 1
- Hosein Akbari yazdi 2
- Alireza Elahi 3
1 Doctoral Student of Sports Marketing and Media, Faculty of Physical Education and Sport Sciences, Kharazmi University, Tehra, Iran
2 Assistant Professor in Sport Management, Faculty of Physical Education and Sport Sciences, Kharazmi University, Tehra, Iran
3 Associate Professor in Sport Management, Faculty of Physical Education and Sport Sciences, Kharazmi University, Tehra, Iran
چکیده [English]
Objective: The main purpose of this study was to provide a model of Crowdsourcing in Iran’s sport for all.
Methodology: the research method was explorative and qualitative based on Glaser approach. In order to gather information, in-depth interviews with elites in the field of research were conducted. Sampling was followed purposefully by snowball method and finally 17 qualitative interviews were conducted until theoretical saturation. The interviews were analyzed through coding method in three stages: open, axial and selective.
Results:164 basic concept codes, 40 dimensions, 10 perspectives and 4 levels were extracted from the transcripts of the interviews. Based on this, the main selected codes (four levels of the model) including capacity fundamental factors, environmental status factors, systemic structural factors and consequential functional factors were identified.
Conclusion: Outsourcing in the sports environment can, in a short period of time, at a low cost and attract the attention (citizens), to the participation of the public interested in public sports in activities such as problem solving, production and development of concepts such as participation in idea generation, innovation, Production and service delivery processes are useful. Therefore, in order to develop the participation of the audience in collective activities and according to the conditions and requirements of the time, a special look at the participatory capacities between communities interested in public sports and existing facilities and equipment can cause better synergy in the development of activities.
کلیدواژه‌ها [English]
- Participation in sports
- Crowdsourcing
- Efficiency
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