نوع مقاله : مقاله پژوهشی Released under (CC BY-NC 4.0) license I Open Access I

نویسندگان

1 دانشجوی دکتری مدیریت ورزش، گروه علوم ورزشی، دانشگاه ایوان‌کی، سمنان، ایران

2 دانشیار مدیریت ورزش، گروه علوم ورزشی، دانشگاه تربیت مدرس، تهران، ایران

3 استادیار آموزش تربیت بدنی، گروه علوم ورزشی، دانشگاه فرهنگیان، پردیس شهید چمران، تهران، ایران

چکیده

هدف: پژوهش حاضر به بررسی شناسایی و چارچوب­بندی راهکارهای ارتقای مزیت رقابتی فدراسیون اسکیت ایران می‌پردازد.
روش‌شناسی: روش پژوهش کیفی و بر اساس رویه‌های تحلیل مضمون (براون و کلارک، 2006) انجام گرفت. جامعه آماری پژوهش را کلیه کارشناسان حوزه اسکیت تشکیل داده بودند که سابقه بالای ده سال داشتند. روش نمونه‌گیری به صورت هدفمند بود و اعتباریابی یافته‌ها براساس معیارهای چهارگانه لینکلن و گوبا (1985) مورد بررسی قرار گرفت.
یافته‌ها: بر اساس نتایج پژوهش، پنج مضمون اصلی و سیزده مضمون فرعی مانند "راهبردهای توسعه سازمانی فدراسیون اسکیت" (شامل توسعه فنی ورزش اسکیت در سطح کشور، مهارت‌های مدیریتی؛ ارتقای مزیت رقابتی سرمایه انسانی فدراسیون)؛ "گسترش شبکه‌سازی و روابط بین‌المللی" (شامل توسعه روابط داخلی و توسعه روابط بین المللی)؛ "راهبردهای بازاریابی" (شامل مشتری مداری؛ تبلیغات عمومی؛ آگاهی و اطلاع رسانی؛ جذب حامیان مالی)؛ "راهبردهای زیرساختی" (شامل توسعه امکانات و زیرساخت­ها؛ مکان­ها و فضاهای آموزشی) و راهبردهای همگانی کردن اسکیت (شامل نهادینه‌سازی ورزش اسکیت و توسعه اسکیت در بین عموم و خانواده­ها) شناسایی شدند
نتیجه‌گیری: این نتایج می‌تواند به فدراسیون اسکیت کمک کند تا راهبردهایش را برای توسعه و گسترش، ایجاد و تقویت شبکه‌ها، و بهبود عملکرد، عملیاتی و پشتیبانی کند.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying and Framing Strategies to Improve the Competitive Advantage in the National Skating Sports

نویسندگان [English]

  • Majed Honarjo 1
  • Rasool Norouzi Seyed Hosseini 2
  • Shahram Nazari 3

1 Ph.D student of Sports Management, University of Eyvanekey, Semnan, Iran

2 Associate Professor of Sports Management, Sport Sciences Department, Tarbiat Modares University, Tehran, Iran

3 Assistant Professor of Physical Education Instruction, Shahid Chamran Campus, Farhangian University, Tehran, Iran

چکیده [English]

Objective: The present study examines the identification and framing of strategies to improve the competitive advantage of the National Skating Sports.
Methodology: Qualitative research was conducted based on thematic analysis procedures (Braun & Clarke, 2006). The statistical population of the research was formed by all skating experts who had an experience of more than 10 years, the sampling method was purposeful. Validation of the findings was investigated based on the four criteria of Lincoln & Guba (1985).
Results: The findings indicate the extraction of 5 main themes and 13 sub-themes, including "strategies for the organizational development of the Skating Federation", which consists of (technical development of the skating sport at the country level, management skills; improving the competitive advantage of the Federation's human capital); "Expansion of networking and international relations" which consists of (development of domestic relations and development of international relations); "Marketing strategies" which consist of (customer-oriented; public advertising; awareness and information; attraction of financial sponsors); "Infrastructural strategies" which consisted of (development of facilities and infrastructures; educational places and spaces) and strategies of popularizing skating which consisted of (institutionalization of skating sport and development of skating among the public and families).
Conclusion: These results provide actionable insights help organizations to formulate targeted their strategies to develop and expand, create and strengthen networks, and improve operational performance and support.

کلیدواژه‌ها [English]

  • Customer Orientation
  • Technical Development
  • Competitive Advantage
  • Skating Federation
  • The Public Expansion of Skating
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