نویسندگان
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کارشناسی ارشد مدیریت ورزشی، دانشگاه ارومیه، ارومیه، ایران
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استاد مدیریت ورزشی دانشگاه ارومیه، ارومیه، ایران
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نوع مقاله : مقاله پژوهشی
چکیده
هدف: هدف از این تحقیق شناسایی و تحلیل مهمترین شاخصهای برانگیزاننده هزینهکرد ورزشی(زمان و پول) در بین شهروندان ارومیه بود.
روششناسی: روش پژوهش، توصیفی-تحلیلی و با ترکیبی از روشهای کمی با پرسشنامه و کیفی به شکل مصاحبه نیمهساختاریافته انجام گرفته است و به لحاظ هدف، کاربردی بوده است. جامعه آماری تحقیق 156 نفر از اساتید هیئت علمی رشته علوم ورزشی در دانشگاههای دولتی، آزاد و پیام نور، مدیران، معاونین، کارشناسان و متخصصان صاحبنظر در زمینه تحقیق در اداره کل ورزش و جوانان و نیز اداره کل آموزش و پرورش، کارشناسان مطلع در اداره ورزش و جوانان شهرستان ارومیه و نهایتاً معلمان تربیتبدنی متخصص و مجرب در خصوص موضوع پژوهش بودند. نمونه آماری نیز براساس روش تمامشمار و غیرتصادفی هدفمند برآورد شد. روایی پرسشنامه محقق ساخته حاضر، توسط 10 نفر از اساتید کانون مرکزی تحقیق تأیید شد. ضریب پایایی پرسشنامه نیز مقداری قابل قبول 84/. بود. برای تجزیه و تحلیل دادهها از آزمون های کالموگروف اسمیرنوف، تحلیل عاملی تائیدی، تی تکنمونه ای، فریدمن و خیدو استفاده شد.
یافتهها: یافتههای پژوهش نشان داد که مهمترین شاخصهای اثرگذار در هزینه کرد ورزشی، عوامل درونفردی ( عوامل ذهنی-نگرشی، بهداشتی-سلامتی، شناختی-دانشی و برنامهریز-هدفگذاری) و عوامل برونفردی (عوامل فرهنگی-اجتماعی، حمایت اقتصادی، امکانات و تجهیزات، حقوقی-قانونی و نهایتاً رسانه و تبلیغات) است.
نتیجهگیری: پیامد توجه و اهتمام به عوامل درونفردی و برونفردی، دربرگیرنده: گسترش سلامتی، ایجاد سبک زندگی فعال و سالم، بازگشت سرمایه و کاهش هزینه درمان و نهایتاً ارتقای مشارکت ورزشی شهروندان خواهد بود.
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