تدوین الگوی عوامل موثر بر تجاری سازی ورزش

بنکدار, نرگس; نظری, رسول

doi:10.22124/jsmd.2021.5358

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ ‏دانشجوی دکتری مدیریت ورزشی دانشگاه آزاد واحد اصفهان (خوراسگان)‏، اصفهان، ایران

² دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان(خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.

https://doi.org/10.22124/jsmd.2021.5358

چکیده

هدف: پژوهش حاضر با هدف تدوین الگوی عوامل موثر بر تجاری سازی ورزش انجام شد.
روش‌شناسی: روش تحقیق به صورت کیفی و با استفاده از طرح نظام‌مند نظریۀ داده ‌بنیاد انجام گرفت. برای گردآوری اطلاعات از مصاحبه‌های عمیق و نیمه ساختاریافته استفاده شد و تجزیه وتحلیل اطلاعات به روش گلیزری انجام گرفت. جامعه آماری این پژوهش شامل اساتید و فعالان حوزه اقتصاد ورزشی بودند که تعداد مورد نظر به شکل غیراحتمالی و با بهره گیری از تکنیک‌های هدفمند نظری و گلوله برفی انتخاب شد. استدر این پژوهش از 14 نفر مصاحبه به عمل آمد و از مصاحبه 11 به بعد تکرار در داده‌های دریافتی مشاهده و در مصاحبه 13 به اشباع رسید. به منظور تجزیه و تحلیل داده‌های کیفی از روش کدگذاری سه مرحلهای باز، محوری و انتخابی استفاده شد. پایایی و روایی از طریق درصد توافق درون موضوعی و تایید گروه آماری و مصاحبه شونده ها مورد تایید قرار گرفت.
یافته‌ها: یافته‌های پژوهش نشان داد عوامل مختلفی نظیر عوامل فرهنگی، عوامل سازمانی، عوامل اجتماعی، عوامل قانونی و عوامل ساختاری بر تجاری سازی ورزش اثر دارد.
نتیجه‌گیری: به طور کلی باید اذعان نمود در سیاست‌های مدیران سازمان های ورزشی این عوامل باید به طور ویژه مورد توجه قرار گیرند.

کلیدواژه‌ها

عنوان مقاله [English]

Develop a model of factors affecting the commercialization of sports

نویسندگان [English]

Narges bonakdarchyan ¹
Rasool Nazari ²

¹ Ph.D student of sport management, Islamic Azad University, Isfahan (Khorasgan) branch

² Associate Professor of Sport Management, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, Iran

چکیده [English]

Objective: This research was conducted with the aim of developing a model of factors affecting the commercialization of sports.
Methodology:The research method was performed qualitatively using a systematic design of data-based theory. In order to gather information, in-depth and semi-structured interviews were used and information was analyzed by Gliseir paradigm. The statistical population of the study included professors and activists in the field of sports economics. Targeted theoretical techniques and snowballs were selected. Due to the limitations of the community, the sample size will be equal to the community size. Some scientists consider 10 to 15 people, if their scientific and experimental background is homogeneous, to be sufficient to form a group of experts. In this study, 14 people were interviewed. And from the interview 11 later repetition was observed in the received data and in interview 13 it was saturated. The analysis of qualitative data encoding method three open, axial and selective used. Reliability and validity were confirmed through the percentage of agreement within the subject and the approval of the statistical group and the interviewees.
Results: Based on the findings, The research findings showed that various factors such as cultural factors, organizational factors, social factors, legal factors and structural factors affect the commercialization of sports.
Conclusion: In general, Therefore, in the policies of managers of sports organizations, these factors should be given special attention.

کلیدواژه‌ها [English]

Forecasting
sports industry
commercialization

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مدیریت و توسعه ورزش

تدوین الگوی عوامل موثر بر تجاری سازی ورزش

مراجع

مراجع

دوره 10، شماره 4 - شماره پیاپی 28
دی 1400
صفحه 148-163

تدوین الگوی عوامل موثر بر تجاری سازی ورزش

مراجع

مراجع

دوره 10، شماره 4 - شماره پیاپی 28دی 1400صفحه 148-163

دوره 10، شماره 4 - شماره پیاپی 28
دی 1400
صفحه 148-163