نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی پژوهشگاه تربیت بدنی و علوم ورزشی، تهران، ایران
2 دانش آموخته دکتری دانشگاه تربیت مدرس تهران
3 استادیار گروه مدیریت ورزشی، پژوهشکده مدیریت ورزشی، پژوهشگاه تربیت بدنی علوم ورزشی ،تهران، ایران
4 دانشیار گروه تربیت بدنی، مدیریت ورزشی، دانشگاه ایلام
چکیده
هدف: هدف پژوهش طراحی مدل تجاری سازی محصولات پژوهشگاه تربیت بدنی و علوم ورزشی بود.
روش‌شناسی: نوع تحقیق اکتشافی و دارای ماهیت کیفی بود که از روش نظریه داده بنیاد با رویکرد سیستماتیک بهره گرفته شد. جامعه آماری، کارشناسان، اساتید دانشگاه، در حیطه های علمی و اجرایی ورزش از داخل و خارج از پژوهشگاه تربیت بدنی و علوم ورزشی بودند. تعداد نمونه ها تا اشباع نظری ادامه پیدا کرد و در نهایت 23 مصاحبه انجام شد. روش نمونه‌گیری غیر تصادفی و انتخاب نمونه ها به دو روش هدفمند و گلوله برفی بود. برای جمع‌آوری داده‌ها در مرحله اول از مطالعات کتابخانه ای، بررسی آیین نامه ها و اسناد، کتب و سایت های اینترنتی استفاده شد و در مرحله دوم از مصاحبه به صورت سؤالات باز به شکل نیمه ساختاریافته بهره برده شد. جهت تحلیل داده ها از روش کدگذاری بر اساس تئوری داده بنیاد با رویکرد سیستماتیک استفاده شد.
یافته‌ها: توجه به مبانی نظری، تحقیق و بررسی، عوامل اقتصادی و مالی، موانع و تهدیدات، تسهیل کننده ها، موسسات و سازمان های موثر بر تجاری سازی از جمله یافته های اصلی تحقیق است. بود.
نتیجه‌گیری: پیشنهاد می شود موسسات علمی پژوهشی با تشکیل تیم تجاری سازی و تقویت ساختارهای دانشی و نگرشی، با در نظر گرفتن برنامه های فن آور محور و ارتباط محور و توجه به راهبردهای درونی و بیرونی به موضوع تجاری سازی ورود نموده و از پیامدهای ایجاد ارزش افزوده و درآمدزایی آن بهره مند شوند.
کلیدواژه‌ها
عنوان مقاله [English]
Designing Paradigm Pattern for Product Commercialization of Sport Science Centers
نویسندگان [English]
- mohsen Esmaeili 1
- Tahmaseb Shirvani 2
- mostafa afshari 3
- Shamseddin Rezaei 4
1 Assisstant Professor of sport management in Sport science research institute, Tehran, Iran.
2 PhD Student Sport management
3 Assisstant Professor Sport Management Department, Sport Management Research Center, Sport Sciences Research Institute, Tehran, Iran
4 Associate Professor of Sport Management, Department of Physical education, Ilam University, Ilam, Iran
چکیده [English]
Objective: The goal of this research was to develop commercialization model for products of Sport Sciences Research Institute of Iran
Methodology: It was a qualitative exploratory research using grounded theory by systematic approach. The research population included all the experts and university professors active in science and executive area of sport sciences in both Sport Sciences Research institute and other related organizations. Sampling continued until they were saturated and eventually 23 interviews were conducted. The sampling method was nonrandom purposive sampling using snowball and targeted techniques. To collect data, library studies were used as well as studying regulations and documents, books and websites and in the second phase the researcher interviewed samples using semi structured open questions. To analyze data coding method were used based on grounded theory by systematic approach.
Results: From the total of 236 initial codes and 47 concepts, 24 main categories were extracted including cause conditions, central phenomenon, background and intervening conditions, and consequences. Paying attention to theoretical principals, research and study, economic and financial factors, barriers and threats, facilitators, and institutes and organizations, which influence on commercialization are main findings of the research.
Conclusion: It is suggested that science research institutes enter commercialization subjects by creating commercialization teams and promotion of attitude and knowledge structures with focusing on technology oriented and relation oriented plans and internal & external strategies. As a result, they could take advantages of added value and revenues.
کلیدواژه‌ها [English]
- Commercialization
- Sport Sciences Research Institute of Iran
- University
- Sport Science Centers
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