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نوع مقاله : مقاله پژوهشی
چکیده
هدف: بهره‌گیری از سرمایه‌ها و مواریث بومی محلی استان گیلان به عنوان عامل مؤثر در تنوع‌بخشی جاذبه‌های گردشگری ورزشی، رونق اقتصادی و اشتغا‌ل‌زایی و تعیین اولویت‌های راهبردی توسعه گردشگری ورزشی است.
روش‌شناسی: در پژوهشی کاربردی و به روش توصیفی تحلیلی، عرضه‌داشت‌های ورزشی بومی محلی استان گیلان شناسایی و سپس عوامل تأثیرگذار درونی و بیرونی بر توسعه گردشگری‌ورزشی جمع‌آوری گردیدند. ضمن مصاحبه با 10 نفر از متخصصان گردشگری‌ورزشی و نیز توزیع پرسشنامه در بین 134 نفر از متخصصان و گردشگران ورزشی استان گیلان که بر اساس نمونه‌گیری هدفمند دردسترس و گلوله برفی انتخاب گردیدند، مهمترین نقاط قوت، ضعف، فرصت و تهدید انتخاب شدند و استراتژیها در چهار گروه ماتریس SWOT تدوین گردید.در نهایت با استفاده از مقایسات زوجی در روش تحلیل سلسله‌مراتبی AHP، استراتژیها مقایسه و رتبه‌بندی شدند.
یافته‌ها: مهمترین نقاط قوت توسعه گردشگری ورزشی استان، موقعیت جغرافیایی و جاذبه‌هـای متنوع طبیعی و ورزش‌های کهن بومی محلی هستند و کمبود زیرساخت‌های گردشگری ورزشی و فقدان همکاری لازم میان سازمان‌های متولی و جامعه محلی مهمترین نقاط ضعف آن به شمار می‌روند. اشتغـال‌زایی و احیاء و زنده نگاه داشتن سرمایه‌هـا و مواریث بومی محلی گردشگری ورزشی، مهمترین فرصت و از بین رفتن و به فراموشی سپردن آداب و رسوم فرهنگی و نیز تخریب تدریجی منابع طبیعی مهمترین تهدید گردشگری ورزشی استان از منظر جامعه آماری گزارش گردید.
نتیجه‌گیری:عرضه‌داشت‌های بومی محلی گردشگری ورزشی استان گیلان به عنوان سرمایه‌فرهنگی و اجتماعی دارای کارکرد فزاینده و رو به رشد درونگرا و برون‌گرا در سطح خرد و کلان بوده، لیکن تاکنون بهره گیری درخوری از آنها به عمل نیامده است. به منظور برنامه‌ریزی و عملیاتی نمودن طرحهای آتی توسعه گردشگری ورزشی استان و استفاده از این سرمایه ها، اولویت راهبردی برگزیدۀ اول، راهبرد تدافعـی است که در آن بر رفع آسیب‌پذیری منطقه مورد پژوهش و استفاده از راهکـارهای تأثیرگذار تأکید می‌گردد.
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