Document Type : Research Paper
Authors
1 Ph.D. Sport Management, Faculty of Physical Education and Sport Sciences, University of Guilan, Rasht, Iran
2 Professor at University of Guilan
3 Associate Professor in Sport management, Faculty of physical education, University of Guilan, Rasht, Iran
Abstract
Objective: The purpose of this research was designing the pattern for process analysis of Iranian Sports products.
Methodology: The research in terms of applied purpose, is descriptive-correlation. Research statistical population are all managers and sport production companies experts and sport stores which statistical samples were selected as purposeful and accessible. For gathering data was used research-made questionnaire and content validity of questionnaire was confirmed by experts (n=13). Also, its reliability was estimated by Cronbach’s alpha test (0.95) and composite reliability. for analyze data and investigating model fitting has been used structural equation modeling in PLS3-SPSS24 software.
Results: The results indicated that dimensions of export developing (0/51), internal consumption developing (0/33), external consumption surveying (0/67), internal distribution effectiveness (0/19) and production effectiveness (0/19) had significant effect on sustainable development of sport goods. The effect of international environment on internal environment was significant (0/89). Also, effect of internal environment on strutegical management was significant (0/65). The effect of strategical management on export development (0/67), internal consumption development (0/58), external consumption surveying (0/54), internal distribution effectiveness (0/74) and production effectiveness (0/75) were significant.
Conclusion: Generally in based on the model, if can be said that the system of Iranian sports products has to tend to the structural modification of manufacturing minisystems and distribution of consumption regarding the enrirnmental ecosystem context and improving the industrial efficiency, so desired expansion outcomes are resulted.
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