نویسندگان
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استادیار گروه مدیریت ورزش دانشگاه صنعتی شاهرود
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استاد مدیریت ورزش دانشگاه فردوسی مشهد، مشهد، ایران
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استادیار دانشکده مدیریت دانشگاه خوارزمی
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استاد دانشکده تربیت بدنی و علوم ورزشی دانشگاه تهران
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نوع مقاله : مقاله پژوهشی
چکیده
هدف: هدف پژوهش حاضر، بررسی آثار لیگ ملت‌های والیبال بر حمایت جامعه میزبان با نقش تعدیل گر مشکلات ترافیکی بود.
روش‌شناسی: روش تحقیق توصیفی و از نوع همبستگی بود. جامعه آماری پژوهش را تماشاگران لیگ ملت‌های والیبال در سال97 تشکیل می‌دادند که 456 پرسشنامه مورد تجزیه و تحلیل آماری قرار گرفتند. برای سنجش آثار این رویداد و حمایت جامعه از پرسشنامه محقق ساخته، استفاده شد. پس از تائید روایی صوری و محتوایی پرسش‌نامه‌ها، میزان پایایی متغیرهای پرسشنامه در یک مطالعه راهنما و با استفاده از آلفای کرونباخ بالاتر از 7/0 برآورد شدند. از نرم‌افزار پی ال اس برای بررسی مدل تحقیق استفاده گردید .
یافته‌ها:نتایج نشان داد آثار اقتصادی، درآمد روانی، سیاسی و اجتماعی- فرهنگی رویداد تاثیر مثبت، مشکلات ترافیکی منفی و مشکلات زیست‌محیطی بدون تأثیر بر حمایت جامعه میزبان می‌باشد. همچنین مشکلات ترافیکی به‌عنوان تعدیل گر فقط تأثیر منفی بر رابطه درآمد روانی رویداد بر حمایت جامعه میزبان می‌گذارد.
نتیجه‌گیری: با توجه به اینکه ایران تا هفت سال به‌صورت مستمر در این رقابت‌ها حضور خواهد داشت می‌توان با کاهش آثار منفی و تأکید بر عوامل مثبت این رویداد، شرایط را برای بهره‌مندی جامعه از این آثار مهیا نمود.
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