نویسندگان
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دانشجوی دکتری مدیریت ورزشی، گروه تربیت‌بدنی و علوم ورزشی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
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استاد مدیریت ورزشی دانشکده تربیت‌بدنی و علوم ورزشی دانشگاه گیلان، رشت، ایران
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استادیار مدیریت ورزشی، گروه تربیت‌بدنی و علوم ورزشی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
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نوع مقاله : مقاله پژوهشی
چکیده
هدف: پزوهش حاضر در صدد ارائه چارچوب مفهومی بلوغ مدیریت فرایندهای کسب و کار در شرکتهای ورزشی بود.
روش‌شناسی: روش تحقیق از نوع کیفی با رویکرد تحلیل سیستماتیک میباشد. جامعه آماری پژوهش شامل جامعه انسانی (مدیران و کارشناسان شرکتهای تولیدی ورزشی، اساتید دانشگاه با تخصص مدیریت کسب و کار و بازاریابی ورزشی) و جامعه اطلاعاتی (منابع علمی، اسنادی و کتابخانهای با موضوع مدیریت کسب و کار و بلوغ مدیریت) بود. نمونه آماری به تعداد قابل کفایت بر مبنای اشباع نظری به صورت هدفمند و در دسترس انتخاب شدند (21 نفر و 52 سند). ابزارهای پژوهش شامل مطالعه کتابخانهای نظاممند و مصاحبه نیمه ساختاریافته بود. روایی ابزار با استفاده از روشهای رواییسنجی کیفی مطلوب ارزیابی شد (روایی محتوایی). از روش کدگذاری و چارچوببندی مفهومی برای تحلیل یافتهها استفاده گردید.
یافتهها: چارچوب تحلیلی ارائه شده دارای شش منظر کلی شامل؛ اکوسیستم بازار، سیستم شرکت، زنجیره فرآیند، عملکرد فرآیند، مدیریت فرآیند و بلوغ مدیریت فرآیند کسب و کار میباشد. مدل مفهومی برخاسته از چارچوب کُدها به صورت یک سیستم فرایندی از اکوسیستم بازار و سیستم شرکت تا بلوغ مدیریت فرایند شناسایی شد.
نتیجه‌گیری: به صورت کلی نتایج پژوهش نشان داد که برپایه این مدل، میتوان به ارزیابی عینی از سطح فعالیت‌های مدیریت کسب وکار در هر شرکت ورزشی پرداخت و اطلاعات علمی در زمینه اقدامات مناسبی را که باید سازمان برای رسیدن به سطح بعدی بلوغ از نظر توسعه مدیریتی انجام دهد، فراهم ساخت.
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