Authors
1 University of Guilan
2 university of guilan
Abstract
Objective: The aim of this study is designing marketing mix pattern of women’s futsal premier league by emphasizing on environmental factors and Porter’s general strategy.
Methodology: At first, by library research we review the related literature and documents and design an initial questionnaire with 88 questions by a semi-structured interview with geniuses. By this questionnaire we try with 12 variables. The statistical population is futsal beneficiaries we collected data from 185 questionnaires and analyzed by using SPSS19 and Smart PLS software.
Result: The findings showed that between environmental Factors and marketing mix and strategy with marketing mix is directly related. Also the relation between environmental Factors and marketing mix in the event of existence of variable mediatory strategic was indirectly significant.
Conclusion: In conclusion, we should say that according to the approved model in research of the marketing pattern of women futsal league, the marketing mix influences the strategy and also the environmental factors that indicated the consideration of these variables in a comprehensive manner. At the moment can offer that the best option is improving the internal human resources with successful human of women sports in Islamic countries
Keywords
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