نوع مقاله : مقاله پژوهشی
نویسندگان
1 استاد مدیریت ورزشی دانشگاه تربیت مدرس
2 استاد مدیریت ورزشی / دانشگاه تربیت مدرس
3 دانشیار مدیریت ورزشی / دانشگاه تهران
4 دانشجوی دکتری مدیریت ورزشی / دانشگاه تربیت مدرس
چکیده
هدف: مدیریت جمعیت به دلیل کثرت و تنوع حضور تماشاگران در رویدادهای ورزشی، به بخشی جدایی‌ناپذیر در مدیریت رویدادها تبدیل شده است. عدم مدیریت صحیح جمعیت می‌تواند باعث خسارات جبران‌ناپذیری شود. هدف از انجام این تحقیق، شناسایی چالش‌های مدیریت جمعیت لیگ برتر فوتبال ایران بود تا از این طریق به برنامه‌ریزی در این خصوص اقدام شود.
روش‌شناسی: تحقیق با روش کیفی و با ماهیت اکتشافی انجام شد. از طریق روش نمونه‌گیری هدفمند و تکنیک گلوله‌برفی و بر اساس 23 مصاحبۀ عمیق با خبرگان مرتبط با موضوع، داده‌های تحقیق جمع‌آوری شد. بر اساس تحلیل تماتیک، داده‌ها کدگذاری و تجزیه و تحلیل شدند.
یافته‌ها: نتایج نشان‌دهندۀ وجود چالش‌ها در قالب 57 مفهوم بود. این مفاهیم در مرحله دوم کدگذاری به 14 مفهوم ثانویه و در نهایت در مرحله سوم به 5 مقوله عمده یا تم با عناوین ساختار، رفتار، سیاست‌گذاری، مسائل اجتماعی-فرهنگی و هویت مدیریت جمعیت تبدیل شدند.
نتیجه‌گیری: آشنایی دست‌اندرکاران و برگزارکنندگان لیگ برتر فوتبال با چالش‌های شناسایی شده می‌تواند آن ها را به تلاش و برنامه‌ریزی برای مدیریت مطلوب چالش‌ها ترغیب نماید. این موضوع در آینده سبب افزایش رضایتمندی و تمایل تماشاگران به بازگشت مجدد، افزایش سطح ایمنی و امنیت و در نهایت مزایای مختلف اقتصادی و اجتماعی خواهد شد.
کلیدواژه‌ها
عنوان مقاله [English]
Challenges of Crowd Management in Iran’s Football Premiere League
نویسندگان [English]
- Mohammad Ehsani 1
- Hashem Kuzechian 2
- Mohammad Khabiri 3
- Mehdi Azadan 4
1 Professor, Tarbait Modares University
2 Professor, Tarbait Modares University
3 Associate Professor, Tehran University
4 . Ph.D Student, Tarbiat Modares University
چکیده [English]
Objective: Crowd management has been a necessary and integral part of the management of any event due to diverse and large amount of attendees. Mismanagement of crowd might cause irreparable losses. The goal of this study was to explore the challenges of crowd management in Iran’s Premiere Football League in order to have an effective plan in this case.
Methodology: The research was conducted using qualitative method with exploratory nature. Data were collected using 23 deep interviews with selective sampling and snowball technique. We employed thematic analysis to code and analyze data.
Results: Results showed the existence of challenges in 57 concepts. These concepts were changed to 14 secondary concepts in second phase of coding. Finally we had 5 main category or theme in third phase of coding including structure, behavior, policy making, socio-cultural and identity of crowd management.
Conclusion: Awareness of those holding football matches in Iran from challenges presented in this paper could make them to try and plan for better management of challenges. This finally will lead to an increase in satisfaction of attendees and their decision to return, increase in safety and security standards and finally social and economic benefits.To design an effective crowd management model in Premiere League, a serious and careful consideration of these results originating from deep viewpoints of experts is proposed.
کلیدواژه‌ها [English]
- Crowd management
- stadium
- thematic analysis
- challenge
- football
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