عنوان مقاله [English]
Objective: The research purpose was to identifying the effective context conditions of strategic entrepreneurship deployment in sports business.
Methodology: It was a qualitative research (grounded theory). Data collection was done through interview and research background. The population included the members (with expertise in entrepreneurship and business management) of entrepreneurship management faculties and physical education and sport sciences faculties associated with state universities, selected members and instructors of job creation and entrepreneurship in ministry of sport and youth, and selected local sport entrepreneurs. The sampling was theoretical and the underlying factors affecting the establishment of strategic entrepreneurship in sports businesses was defined followed by 21 interviews. Data analysis was conducted through three coding levels of open, axial, and selective.
Results: Six indexes were identified as following: government support policies, legal factors, education system, culture factors, commercial policies, and governance factors.
Conclusion: To flourish sports business, contexts conditions are required to realize innovations and create competitive advantages. In line with this, governments can play vital roles as facilitator in regulatory, normative, and cognitive approaches and make environment conditions possible for the business owners to deploy strategic entrepreneurship.