• پور سلطانی زرندی، حسین. (1393) .تعیین روایی و پایایی پرسش نامه وفاداری مشتریان در ورزش. پژوهش های کاربردی در مدیریت ورزشی، سال سوم، شمارة 3 (پیاپی 11)، صص 77-84
• رسولی، سید مهدی؛ ساعت چیان، وحید؛ الهی، علیرضا. (1393) .پیش بینی توان صحه گذاری ورزشکاران بر قصد خرید مشتریان. مطالعات مدیریت ورزشی، شماره 24، صص 59-74.
• عالی، صمد. (1381) .رضایت مشتری. تدبیر، شماره 130، صص 67-71
• مرادی، محسن. ( 1389 ) .طراحی و تبیین مدل وفاداری مشتری در صنعت بیمه (مورد مطالعه: شرکت بیمه کارآفرین). ، فصلنامه مدیریت صنعتی  دانشگاه علوم انسانی دانشگاه آزاد اسلامی واحد سنندج، سال پنجم، شماره 14 ، صص121-130
  • Ø Adebija A (2010). As Celebrity winds of endorsement sweep the land. Daily Independent, (5), 65-78
  • Ø Adeyanju, Apejoye (2013) .Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention. Communicat Journalism, 3:3, pp 23-34.
  • Ø Anne-Marie Sassenberg, Martie-Louise Verreynne, Melissa Johnson Morgan. (2013) .A sport celebrity brand image: a conceptual model. International Journal of Organisational Behaviour, Volume 17 (2), pp 108-121
  • Ø Biswas, S, Hussain, M, & O‟Donnell, K (2009) .Celebrity endorsements in advertisements and consumer perceptions: a cross-cultural study. Journal of Global Marketing, vol. 22, no. 2, pp. 121-137.
  • Ø Blackwell, R., D., Miniard, P., W., & Engel, J., F. (2001) .Consumer Behavior. Mason, Ohio: South-Western.211-223
  • Ø Boyd, T.C., Shank, M.D., 2004 .Athletes as product endorsers: The effect of gender and product relatedness. Sport Marketing Quarterly 13 (2), 82-93.
  • Ø Braunstein, J., R., & Zhang, J. (2005) .Dimensions of athletic star power associated with Generation Y sports consumption. International Journal of Sports Marketing, 6(4), 242-268.
  • Ø Charbonneau, J., Garland, R., (2006) .The use of celebrity athletes as endorsers Views of the New Zealand general public. International Journal of Sport Marketing & Sponsorship 7 (4), PP: 48-57.
  • Ø Chen Shu-Ching & et all.(2008) .Modeling store loyalty: perceived value in market orientation practice. Journal of Services Marketing; vol.20(3); pp:188-98
  • Ø Dyson, A., Turco, D., (1998) .The state of celebrity endorsement in sport. Cyber-Journal of Sport Marketing 2 (1), 14-26
  • Ø Erdogan, B., Z., & Baker, J., B. (1999) .Celebrity endorsement: Advertising agency managers‟ perspective. The Cyber Journal of Sport-Marketing, 3(3), 59-68
  • Ø Garland, Ron. Charbonneau, Jan. Hercus, Andrew. (2007) .Celebrity athlete endorsement: What drives choice.. Marketing Quarterly 10 (1), 35-42
  • Ø Hotz, R., L. (2005) . Searching for the why of buy. Los Angeles Times, p.A1.
  • Ø James, M. (1996) .Is the athletes sport important when picking an athlete to endorse a nonsport product. The Journal of Consumer Marketing, 13(6), 28-34.
  • Ø Kahle, L., & Homer, P., M. (1985) .Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of Consumer Research, 11, 954-962.
  • Ø Kamins, M., A. (1990) .An investigation into the “Match-Up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of Advertising, 19(1), 4-13.
  • Ø Kamins, M., A., & Gupta, K. (1994) .Congruence between spokesperson and product type: A match-up hypothesis perspective. Psychology & Marketing, 11(6), 569-586.
  • Ø Karla, Renton (2009) .Impact of Athletic Endorsements on Consumers Intentions. A Dissertation submitted to the Department of Textiles and

Consumer Sciences in partial fulfillment of the requirements for the degree of Doctor of Philosophy.

• Ø Keller, K (2008) .Strategic Brand Management: Building, Measuring. and Managing Brand Equity, (3d edition), Prentice Hall, Upper Saddle River, NJ.
• Ø Lynch, J., & Schuler, D. (1994) .The match-up effect of spokesperson and product congruency: A schema theory interpretation. Psychology & Marketing, 11(5), 417-445.
• Ø Miciak AR, Shanklin WL (2006) .Choosing Celebrity Endorsers. Marketing Management 3: pp 50-59.
• Peetz, T.B., Parks, J.B., Spenser, N.E., (2004) .Sport heroes as sport product endorsers: the role of gender in the transfer of meaning process for selected undergraduate students. Sport Marketing Quarterly 13 (3), 141-150.
• Stone, G., Joseph, M., Jones, M., (2003) .An exploratory study on the use of sports celebrities in advertising: a content analysis. Sport Marketing Quarterly 12 (1), 35-42.
• Till, B., & Busler, M. (1998) .Matching products with endorsers: Attractiveness versus expertise. The Journal of Consumer Marketing, 15, 576-586.
• Till, B., 2001. .Managing athlete endorser image: The effect of endorsed product. Sport Marketing Quarterly 10 (1), 35-42.
• Vincent p. Magnini, cristel Garcia, and earl d. Honeycutt jr. (2010) .Identifying the Attributes of an Effective Restaurant Chain Endorser. Cornell Hospitality Quarterly, Volume 51, Issue 2, pp 238-250
• Zins A H. (2001) .Relative attitudes and commitment in customer loyalty models.International Journal of Service Industry Management, Vol. 12(3); pp: 269-296.