ارائه مدل رابطه هم هویتی و عزت‌نفس جمعی هواداران ورزش فوتبال بر مبنای رسانه‌های اجتماعی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استادیار، دانشگاه کردستان

2 دانش‌آموخته کارشناسی ارشد دانشگاه کردستان

چکیده

هدف: تماشاگر ورزشی بودن یکی از علایق افراد برای گذران اوقات فراغت می­باشد علیرغم حضور در بازی‌ها، هواداران ورزشی از انواع گوناگونی از رسانه­های اجتماعی برای ارتباط با تیم‌های مورد علاقه خود استفاده می­کنند که منجر به هم هویتی و عزت‌نفس بیشتر آن‌ها می­شود بنابراین، هدف از انجام پژوهش حاضر، ارائه مدل رابطه هویت و عزت‌نفس جمعی هواداران ورزش فوتبال بر مبنای رسانه‌های اجتماعی بود.
روش‌شناسی: روش تحقیق از نوع توصیفی- همبستگی بود که گردآوری داده­ها به‌صورت میدانی و از طریق پرسشنامه صورت گرفته است. جامعه آماری شامل هواداران تیم فوتبال تراکتورسازی تبریز در بازی این تیم با تیم لخویا قطر می­باشد که تعداد 248 نفر از آن‌ها به روش نمونه‌گیری تصادفی انتخاب شدند. از مدل‌سازی معادلات ساختاری جهت آزمون فرضیه­ها و طراحی مدل استفاده گردید.
یافته‌ها: یافته‌های حاصل از این پژوهش نشان داد که استفاده از رسانه‌های اجتماعی تأثیر مثبتی و معناداری بر متغیر تعیین هویت هواداران دارد (88/0=β). همچنین مطابق نتایج، تعیین هویت هواداران بر عزت‌نفس جمعی آنان تأثیر مثبت و معنی‌داری دارد (03/1=β).
نتیجه‌گیری: هواداران ورزشی از رسانه­های اجتماعی برای دستیابی و حفظ هویت اجتماعی مثبت از طریق تمایز بین تیم‌های رقیب و مدیریت احساسات و عزت‌نفس خود به‌واسطه ارتباط با یک تیم موفق استفاده می‌کنند.

کلیدواژه‌ها


عنوان مقاله [English]

Design a model for determining Relationship between Football fan identification and collective self-esteem based on social media

نویسندگان [English]

  • Behzad Izadi 1
  • Hiva Badzohre 2
1 Assistant Professor, University of Kurdistan
2 Postgraduate in University of Kurdistan
چکیده [English]

Objective: Sports spectatorship is one of people's favorite pastimes. Besides attending games in person, sports fans use a wide variety of social media keep up with their favorite teams that leads to more identification and self-esteem. So, the purpose of this research was design a model for determining Relationship football fan identification and collective self-esteem based on social media.
Methodology: The research method was descriptive and survey that data were gathered through questionnaire. The statistical population was consisted the fans of Teraktorsazi football club in a match with the team of Qatar Lekhwiya Sports Club that the number 248 were selected randomly. Structural equation models (SEM) were used to analyze the data.
Results: Results indicated that social media usage effect positively on fan identification (β= 0/88). Also, fan identification affect significantly on collective self-esteem (β= 1.03).
Conclusion: Sports fans use social media to achieve and maintain their positive social identity through intergroup differentiation from rival teams and manage their feelings and self-esteem through associating with a successful team.

کلیدواژه‌ها [English]

  • Team identification
  • collective self-esteem
  • Social Media
  • Fan
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