نویسندگان
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دکتری دانشگاه آزاد اسلامی، واحد قزوین، گروه تربیت بدنی و علوم ورزشی، قزوین، ایران
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استادیار دانشگاه آزاد اسلامی، واحد قزوین، گروه تربیت بدنی و علوم ورزشی، قزوین، ایران.
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نوع مقاله : مقاله پژوهشی
چکیده
هدف: هدف از پژوهش حاضر رقابت‌پذیری و رشد کسب وکارهای کوچک و متوسط ورزشی بود.
روش‌شناسی: روش تحقیق حاضر از نوع کمی(توصیفی- همبستگی) و در دو فاز دلفی و پیمایشی انجام گرفت.جامعه آماری شامل اعضای هیأت علمی دانشکده‌های تربیت‌بدنی و مدیریت با تخصص کارآفرینی و مدیریت کسبوکار ورزشی بودند. در گام نخست با بررسی تطبیقی پژوهش‌ها، مدل مفهومی روابط عوامل برون‌زا در قالب 9 عامل اصلی و 23 گویه؛ عوامل درون‌زا در قالب 8 عامل اصلی با 48 گویه و شاخص رقابت پذیری در 9 بعد با 28 گویه در سطح کسبوکارهای ورزشی شناسایی و دستهبندی شد. سپس در پانل دلفی متشکل از 21 خبره کسبوکار ورزشی اعتبارسنجی و درنهایت صاحبان 180 کسبوکار ورزشی به این ابزار پاسخ دادند.
یافته‌ها: نتایج تحلیل مدل‌سازی معادلات ساختاری نشان داد از نظر صاحبنظران به ترتیبِ میزانِ اثر عوامل موثر برون‌زا نسبت بر عوامل درون‌زا بر رقابت‌پذیری و رشد کسب‌وکارها اثر بیشتری دارد.همچنین در میان ابعاد رقابت‌پذیری به ترتیب میزان اثر عملکرد کلی، رضایت مشتری، بهره وری، قابلیت های آتی، شاخص های مالی، رشد قراردادها، رضایت کارکنان، رضایت جامعه به‌طور معنی‌داری تبیین کننده سازه رقابت‌پذیری بودند.
نتیجه‌گیری: مدل مفهومی روابط متقابل رقابت‌پذیری و رشد ، موجب ایجاد رویکردی جدید در تحلیل عوامل و شاخص های آن و در نتیجه درک بیشتر مدیران در جهت رشد و توسعه سیستم سنجش رقابت‌پذیری در سطح کسب و کارهای کوچک و متوسط ورزشی است.
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