تدوین مدل سرمایه‌گذاری بخش خصوصی با تاکید بر رویداد های بزرگ ورزشی

علی یاری, مصطفی; سوادی, مهدی

doi:10.22124/jsmd.2023.6702

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ دانش آموخته دکتری مدیریت ورزشی دانشگاه آزاد اسلامی، واحد قشم، قشم، ایران

² استادیار گروه مدیریت ورزشی دانشگاه آزاد اسلامی، واحد قشم، قشم، ایران

https://doi.org/10.22124/jsmd.2023.6702

چکیده

هدف: هدف اصلی پژوهش تدوین مدل سرمایه گذاری بخش خصوصی با تاکید بر رویدادهای یزرگ ورزشی است.
روش‌شناسی: پژوهش حاضر از نوع توصیفی _ تحلیلی و از نظر هدف کاربردی است. در بخش کیفی پژوهش 30 نفر به‌طور هدفمند و در بخش کمی بر اساس فرمول کوکران نفر از رؤسای فدراسیون های ورزشی، مدیران باشگاه‌های ورزشی، حامیان مالی، مدیران وزارت ورزش و جوانان، اساتید و متخصصین تربیت بدنی و کلیه اعضای اتاق فکر وزارت ورزش و جوانان ایران به ‌عنوان نمونه تحقیق برگزیده شدند. برای دستیابی به اهداف پژوهش از پرسشنامه 53 سؤالی محقق ساخته استفاده شد. روایی صوری و محتوایی پرسشنامه به تائید 15 نفر از متخصصان رسید و روایی سازه پرسشنامه با تحلیل عاملی تأییدی مورد تائید قرار گرفت. شاخص‌های پایایی ترکیبی (CR) و آلفای کرونباخ برای تمامی سازه‌ها و کل پرسشنامه بالاتر از 7/0 بودند. برای تحلیل داده‌ها در بخش کیفی از روش دلفی در سه مرحله استفاده شد. در بخش کمی نیز از روش های آماری توصیفی و استنباطی ازجمله کلموگروف – اسمیرنف، تحلیل عاملی تأییدی و تحلیل مسیر با کمک دو نرم‌افزار SPSS 22 و Smartpls استفاده شد.
یافته‌ها: نتایج نشان داد عوامل اقتصادی به عنوان مهم ترین و اولین عامل موثر (325/0)، عوامل مدیریتی (278/0) در رتبه دوم، عوامل فرهنگی(267/0) در رتبه سوم، عوامل حقوقی و قانونی (213/0) در رتبه چهارم و عوامل ساختاری (193/0) در سرمایه گذاری و مشارکت بخش خصوصی در رویدادهای ورزشی ملی و بین المللی موثر است.
نتیجه‌گیری: نتایج حاصل از تحقیق نشان می دهد ارائه راهکارهای اقتصادی، مدیریتی و فرهنگی به عنوان مهم ترین مولفه ها می تواند موجب سرمایه گذاری و مشارکت بخش خصوصی در صنعت ورزش ایران شود.

کلیدواژه‌ها

عنوان مقاله [English]

Developing a model of private sector investment factors with emphasis on national and international sporting events

نویسندگان [English]

mostafa aliyari ¹
Mehdi Savadi ²

¹ PhD in Sports Management, Islamic Azad University, Qeshm Branch, Qeshm, Iran

² Assistant Professor, Sports Management Department, Islamic Azad University, Qeshm Branch, Qeshm, Iran.

چکیده [English]

Objective: The main purpose of this research is to formulate a private sector investment model with an emphasis on sporting events.
Methodology: The present study is descriptive-analytical and applied in terms of purpose. In the qualitative part of the research, 30 people purposefully and in the quantitative part, according to Cochran's formula, people from the presidents of sports federations, managers of sports clubs, financial sponsors, managers of the Ministry of Sports and Youth, professors and physical education specialists and all members of the think tank of the Ministry of Sports. Iranian youth were selected as a research sample. A 53-item researcher-made questionnaire was used to achieve the research objectives. The face and content validity of the questionnaire was confirmed by 15 experts and the construct validity of the questionnaire was confirmed by confirmatory factor analysis. Combined reliability indices (CR) and Cronbach's alpha were higher than 0.7 for all constructs and the whole questionnaire. Delphi method was used to analyze the data in the qualitative part in three steps. In the quantitative part, descriptive and inferential statistical methods such as Kolmogorov-Smirnov, confirmatory factor analysis and path analysis were used with the help of SPSS 22 and Smartpls software.
Results: The results showed that economic factors as the most important and first category (0.325), managerial factors (0.278) in the second place, cultural factors (0.267) in the third place, and legal factors (0.213) It ranks fourth and structural factors (0.193) are effective in private sector investment and participation in national and international sporting events.
Conclusion: The results of the research show that providing economic, managerial and cultural solutions as the most important components can lead to investment and participation of the private sector in the Iranian sports industry.

کلیدواژه‌ها [English]

Investment
Private Sector
major sporting events

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مدیریت و توسعه ورزش

تدوین مدل سرمایه‌گذاری بخش خصوصی با تاکید بر رویداد های بزرگ ورزشی

مراجع

مراجع

دوره 11، شماره 4 - شماره پیاپی 32
بهمن 1401
صفحه 167-192

تدوین مدل سرمایه‌گذاری بخش خصوصی با تاکید بر رویداد های بزرگ ورزشی

مراجع

مراجع

دوره 11، شماره 4 - شماره پیاپی 32بهمن 1401صفحه 167-192

دوره 11، شماره 4 - شماره پیاپی 32
بهمن 1401
صفحه 167-192