نوع مقاله : مقاله پژوهشی Released under (CC BY-NC 4.0) license I Open Access I
نویسندگان
1 استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشگاه زابل، زابل، ایران
2 دکتری مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
3 دانشجوی دکتری مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
4 کارشناسی ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه علامه، تهران، ایران
چکیده
مقدمه: هدف تحقیق حاضر تدوین راهبردهای توسعه گردشگری ورزشی استان اردبیل با اساس مدل SWOT و QSPM بود.
روش شناسی: این پژوهش از نوع زمینه‌یابی بود که به شکل میدانی و به روش توصیفی- تحلیلی انجام گرفت. روش پژوهش از نوع آمیخته(کیفی-کمی) بود. جامعه آماری تحقیق حاضر شامل کلیه مدیران و کارشناسان اداره کل ورزش و جوانان (80 نفر) و اداره گردشگری و میراث فرهنگی استان اردبیل (120 نفر) بودند (200= N) که نمونه‌گیری به صورت کل شمار انجام شد. ابزار گردآوری اطلاعات در بخش کیفی پرسشنامه باز و مصاحبه با خبرگان و در بخش کمی پرسشنامه محقق ساخته بود که روایی صوری پرسشنامه توسط 12 نفر از اساتید مدیریت ورزشی مورد تأیید قرار گرفت و پایایی آن برابر با (93/0 =α) محاسبه شد. برای تدوین و استخراج استراتژی‌ها از تحلیل SWOT و برای رتبه‌بندی نقاط قوت، ضعف، فرصت و تهدید از آزمون رتبه‌بندی فریدمن استفاده شد.
یافته‌ها: نتایج تحقیق حاکی از آن بود کـه در نقاط قوت گویه «بیمه حوادث ورزشکاران» بالاترین میزان اهمیت و در بخش ضعف گویه «استفاده کم از تجارب موجود در توسعه متقابل ورزش و گردشگری» به عنوان بالاترین نقطه ضعف از دیدگاه پاسخ‌دهندگان انتخاب گردید و در بخش فرصت‌ها گویه «وجود راهنمایان زبده و توانا در جذب گردشگران ورزشی خارجی» بالاترین میزان اهمیت و در بخش تهدیدها گویه «کمبود برنامه جامع و هماهنگ توسعه گردشگری ورزشی» به عنوان بالاترین مورد که صنعت گردشگری استان اردبیل را مورد تهدید قرار می‌دهـد، انتخاب گردید. همچنـین نتایج حاکی از آن بود که گردشگری ورزشی استان اردبیل از لحاظ موقعیت اسـتراتژیک در منطقه محافظه‌کارانه(تدافعی) قرار دارد. همچنین با استفاده از روش تحلیل ماتریسSWOT ، 12 استراتژیSO ، 12 استراتژیST ، 11 استراتژی WO و 12 استراتژی WT و جمعاً 47 استراتژی تدوین گردید.
بحث و نتیجه‌گیری: به منظور توسعه گردشگری ورزشی در استان اردبیل ارائه خدمات با کیفیت و بهتر به ورزشکاران، بهره‌گیری از تجارب دیگر شهرها و کشورها، استفاده حداکثری از افراد متخصص و تدوین برنامه‌های کاربردی و عملیاتی می‌تواند کمک شایانی به توسعه گردشگری استان اردبیل کند و باعث می‌شود جوامع محلی از این توسعه سود ببرند و در نهایت باعث توسعه همه جانبه استان اردبیل شود.
کلیدواژه‌ها
عنوان مقاله [English]
Codify strategies for sports tourism development in Ardabil province Based on SWOT and QSPM model
نویسندگان [English]
- Mohsen Ahmadi 1
- meysam noori khanyourdi 2
- Javad Mostafaei 3
- Rasoul Shahbazi 4
1 Assistant Professor of Sports Management, Department of Sports Science, Zabol University, Zabol, Iran
2 PhD of Sport Management, University of Mazandaran, Babolsar, Mazandaran, Iran.
3 Ph.D. Student of Sport Management University of Mazandaran, Babolsar, Mazandaran, Iran.
4 Master of Sport Management, University of Allameh Tabataba'i, Tehran, Iran
چکیده [English]
Introduction: the purpose of this study was to codify strategies for sports tourism development in Ardabil province based on SWOT and QSPM model.
Methodology: This research was of type field research which was done Field-based and descriptive-analytical method. The research method was of the type mixed (qualitative-quantitative). The statistical population of the study consisted of all managers and experts of the General Department of Sports and Youth (80 people) and the Tourism and Heritage Department of Ardabil province (120 people) (N = 200); the sampling was taken as a whole. The data collection tool was made in the qualitative section of the open questionnaire and interviewed by experts and in the quantitative section of the researcher's questionnaire that validity of the questionnaire was confirmed by 12 sports management professors and its reliability was calculated (α = 0/93). For codify and extraction of strategies, SWOT analysis was used to rank the strengths, weaknesses, opportunities, and threats of Friedman Ranking Test.
results: The results showed that in strengths of the subfactor "insurance of athletes' events" are of the highest importance and in the weak section of the subfactor "low utilization of experiences in the development of cross-sport and tourism" as the highest point of weakness from the viewpoint of respondents was selected and in the Opportunities section of the subfactor, "The presence of highly trained and capable guides in attracting foreign sports tourists" is of the highest importance and in the threats section of the subfactor, "the Shortage of comprehensive and coordinated program for the development of sport tourism" was selected as the highest case that threatens the tourism industry in Ardabil province.
Conclusion: In order to develop sports tourism in Ardabil province, providing quality and better services to athletes, benefiting from the experiences of other cities and countries, making maximum use of experts, and developing applications and operational plans can greatly contribute to the development of tourism in Ardabil province.
کلیدواژه‌ها [English]
- Strategic Planning
- SWOT analysis
- Tourism Industry
- Sport Tourism
- QSPM
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