نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانش آموخته کارشناسی ارشد مدیریت ورزشی دانشگاه صنعتی شاهرود
2 استادیاردانشگاه صنعتی شاهرود
3 دانشیار دانشگاه شاهرود
چکیده
هدف: هدف از پژوهش حاضر، شناسایی و تحلیل مؤلفههای کیفیت خدمات در اماکن ورزشی با استفاده از تکنیک دیمتل است.
روش‌شناسی: روش پژوهش از نوع توصیفی-پیمایشی است. جامعه آماری پژوهش شامل اساتید مدیریت ورزشی، رئیس و نایب‌رئیسان هیئتهای ورزشی و ورزشکاران تیم ملی شهر مشهد بود که از بین آنها 12 نفر به صورت گلوله برفی انتخاب شدند. جهت گردآوری دادهها از پرسشنامه محققساخته استفاده شد که با تکنیک دیمتل تجزیه و تحلیل گردید.
یافته‌ها: نتایج پژوهش نشان داد مؤلفه برنامههای تمرینی با اهمیتترین مؤلفه است و بیشترین تأثیرگذاری را بر روی سایر مؤلفهها دارد. همچنین مؤلفه وجهه باشگاه بیشترین تأثیرپذیری را از سایر مؤلفههای پژوهش دارد.
نتیجه‌گیری: مدیران اماکن ورزشی باید عوامل اثرگذار را در مرکز توجه و در اولویت قرار دهند تا با کسب مزیت رقابتی نسبت به دیگر رقبا به رضایتمندی و سودآوری بیشتر دست‌یابند.
کلیدواژه‌ها
عنوان مقاله [English]
Identification and analysis of service quality components in sports places using DEMATEL technique
نویسندگان [English]
- Marziye ParsaAsl 1
- seyeed reza hosseininia 2
- reza andam 3
1 M.A Sport Management
2
3
چکیده [English]
Objectives: The main purpose of this study was to identify and analyze the service quality components in sports places using the DEMATEL technique.
Methodology: The research method is descriptive-survey. The statistical population of the research consisted of sports management professors, heads and supervisors of sports boards and athletes of the national team Mashhad city, 12 persons were selected as snowball among them. A researcher-made questionnaire was used for collecting data that was analyzed by DEMATEL technique.
Results: The results of the research showed that the component of the training programs is the most important component and has the most effect on other components. Also, the component of the club's reputation is most influential from other components of the research.
Conclusion: Therefore, sports places managers should pay attention to these factors in order to obtain more satisfaction and profitability by gaining competitive advantage than other competitors
کلیدواژه‌ها [English]
- Service Quality
- Sport Facility
- DEMATEL Technique
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