Samira Zamanian Yazdi; Hadi Bagheri; Reza Andam
Abstract
Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with ...
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Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with the analysis of the existing literature, 20 interviews were conducted with social media experts, sports marketers, and active sports fans on the clubs' websites, Instagram pages, and the Telegram channel, which resulted in the extraction of nine factors motivating virtual participation. In the quantitative part, using interpretive-structural modeling, the levels and relationships between the factors were determined and analyzed in an integrated manner. In this part, using the pairwise comparison questionnaire, the opinions of 14 active fans on the mentioned virtual pages were collected. These fans were selected by purposive sampling.Results: By analyzing the questionnaires, motives for fans’ participation in the clubs’ virtual pages were categorized into six levels: 1) entertainment; 2) income and reward; 3) empowerment; 4) identification, solidarity and social interaction, and supporting the club; 5) brand interest and demanding; 6) gaining information.Conclusion: Focusing on the virtual behavior of the fans, the present study shows another way to develop the clubs' relationship with their fans and expand their fan base, which is based on the importance and position of the fans' motivations for participating in the virtual pages.
Hamidreza Ghezelsefloo; Danyal Atabaie; Nasser Bay
Abstract
Objective: Identifying the factors affecting the success of specialized sports academies is the most important demand of profesional sports executives. So, the purpose of this study was designing a model of successful club management system in volleyball academies in Golestan province.Methodology: This ...
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Objective: Identifying the factors affecting the success of specialized sports academies is the most important demand of profesional sports executives. So, the purpose of this study was designing a model of successful club management system in volleyball academies in Golestan province.Methodology: This research was an applied research type that was operated by a mixed exploratory method. In the qualitative phase, 15 knowledgeable by snowball sampling participated in semi-structured interviews to achieve saturation. Using MAXQDA software, three selection codes including executive competency, revenue sources and infrastructure were extracted. In the quantitative phase of the research, the questionnaire extracted from the qualitative phase of the research, which was set as a 5-point Likert scale, was distributed among 243 club managers, coaches, sponsors and the former national team athletes. PlS-3 software was used to analyze the data (P≤0.05).Results: The results of factor analysis of data showed that the variables of competence of club managers, development of training and competitive infrastructure and the ability to obtain financial resources have a significant effect on the successful management of volleyball academies in Golestan province.Conclusion: Therefore, the establishment of efficient structures in the organization of sports clubs, the establishment of specialized volleyball academies along with the provision of specialized training equipment and recovery and medical services, activating funding channels such as the sale and transfer of athletes provides the success of volleyball academies
