Document Type : Research Paper
Authors
1 Asistant Professor of sport management, Payame Noor University, Tehran, Iran
2 Asistant Professor of sport management, Payame Noor University, Kermanshah, Iran
3 Asistant Professor of sport management, Payame Noor University, Yazd, Iran
4 Master of Leisure Management, Payame Noor University, Garmsar, Iran
Abstract
Objective: The goal of this study was to identify the factors affecting the use of health roads for leisure based on grounded theory approach.
Methodology: The method of the present research was descriptive and in terms of data collection method was qualitative with the foundation data approach. The statistical population included all the sports managers of the municipality and the Department of Sports and Youth of Babak city of Kerman, whose number is more than 30. Snowball sampling continued up to 15 people when the research reached theoretical saturation. A semi-structured interview was used as the research tool. The validity of the research instrument was assessed and confirmed through reliability, verifiability, trustworthiness and transferability and its reliability by P-Scott coefficient method. Data analysis was conducted using Strauss-Corbin systematic coding (open, axial and selective coding).
Results: The findings indicated that the best solution based on the research’s Grounded theory model, includes seven factors across three conditions: causal, intervening and contextual, along with 37 related components. these factors encompass women’s sports, social aspects, sports environment, behavioral recommendations, awareness-raising and motivational factors.
Conclusion: The results showed that increasing the use of health roads for leisure requires improving infrastructure, effective advertising, raising public awareness, and providing financial and non-financial incentives. It is recommended that policymakers and urban managers enhance service quality and implement targeted planning to increase public participation.
Keywords
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