Document Type : Research Paper
Authors
1 Associate Professor of Sport Management, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, Iran
2 Assistant Professor of Sports Management, Sports Medicine Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
3 Ph.D of sport management, Faculty of Phisycal Education and Sport Sciences, Shahrood University of Technology, Shahrood, Iran.
Abstract
Objective: The present study was conducted with the aim of discovering the future of sports in Fars province and formulating its scenarios for the next 20 years and presenting a strategy.
Methodology: The participants of the present study included 30 domestic and foreign sports stakeholders in Fars province who were selected based on purposive sampling. Data were collected through interviews. Trend analysis and uncertainties were used to design the scenarios. First, the project scope was determined, then the main development factors and blind spots were identified with 360-degree feedback. Subsequently, two key uncertainties were developed as the basis for scenario design. In the next step, a detailed and complete definition of the four possible scenarios was made. In the fifth step, an overall strategy based on the scenarios was presented. Using strategic matrices and GIS, the model was presented in a descriptive-analytical manner.
Results: The findings showed that there is an unbalanced distribution of sports hardware infrastructure. The most important goal is to promote convergence and inter-sectoral coordination. Deepening the attitudinal attitude to balance the cosmetic factors, synergy of sports activities can be considered as the most important strategies of the sports sector. Based on the findings, the analysis of 23 main strategic factors for the development of sports in Fars province was obtained.
Discussion and conclusion: Finally, it led to the production of two key uncertainties: "Privatization based on maximum access to goals (public and championship sports) with a productive approach" and "Sports tourism development",
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