Designing Structural Equation Modeling of Team Image and Fans’ Team Identification in Sport Industry

Amir Montazeri; mehdi talebpou; reza andam; anoshirvan kazemnezhad

Volume 7, Issue 3 , November 2018, Pages 1-16

https://doi.org/10.22124/jsmd.2018.3237

Abstract
  Objective: the purpose of this study was to investigate the role of team image in fan’s team identification in Iran’s sport industry via structural equation modeling. Methodology: The research method was descriptive-correlation. The statistical population of the study included all fans over ...  Read More

Testing a conceptual model of entrepreneurial marketing club managers of Tehran

ie rizvandi; Farshad Tojari; mohammad reza Esmaili

Volume 7, Issue 3 , November 2018, Pages 18-30

https://doi.org/10.22124/jsmd.2018.3238

Abstract
  Objectives: The present study aimed to determine the relationship between club nature, entrepreneurial orientation, entrepreneurial marketing and the performance of sport club managers. Methodology: This study was practical due to its subjectives and was descriptive-correlational due to its methodology. ...  Read More

Identification and Prioritization of perspectives and strategies of the Tehran Municipality Sport Organization using AHP model. (Basic indicators of executive performance evaluation of the model BSC)

Seyed Ahmad Nejhad Sajadi; Mehrzad Hamidi; Mohsen Arsalan

Volume 7, Issue 3 , November 2018, Pages 32-43

https://doi.org/10.22124/jsmd.2018.3239

Abstract
  Objective: The purpose of this research was to Identification and Prioritization of perspectives and strategies of the Tehran Municipality Sport Organization using AHP model. Methodology: This study was descriptive and analytical. The statistical population of this study was includes all managers of ...  Read More

The Study of Constraint factors affecting sport tourism in Kurdistan province

Fateh farazyani; Morteza Rezayi soofi; Ehsan allah hasani

Volume 7, Issue 3 , November 2018, Pages 46-56

https://doi.org/10.22124/jsmd.2018.3240

Abstract
  Objective: This paper aimed to study the Constraint factors (managerial _ Cultural _ Infrastructural) affecting sport tourism in Kurdistan province. Methodology:Comparative descriptive study that was done in the field of sport tourism. The population of the study comprised three groups The statistic ...  Read More

Designing Structural Equation Modeling of Team Image and Fans’ Team Identification in Sport Industry

Mehdi Khatibzadeh; hashem kozechiyan; afshar honarva; Hosin Sadeghi Saghdel

Volume 7, Issue 3 , November 2018, Pages 58-68

https://doi.org/10.22124/jsmd.2018.3241

Abstract
  Objective: Attendance of spectators at sporting events makes high economic income and the quality of sport venue is one of the most important factors influencing spectator’s attendance at sporting events. So, the purpose of this study was to investigate different factors affecting service quality ...  Read More

An Analysis of Access and Problems Wrestling Chokhe Athlets

ghassem mehrabi; habib honari; mohammad ebrahim razaghi

Volume 7, Issue 3 , November 2018, Pages 70-86

https://doi.org/10.22124/jsmd.2018.3243

Abstract
  Objective: The purpose of study was Analysis of Barrier Access and Problems Wrestling Chokhe Athletes for Participation in This Sport. Methodology: The research method is descriptive and it is a type of survey. The statistical population comprises of all 80 Wrestling Chokhe Athletes that Participated ...  Read More

Analysis of consumer purchase behavior toward Foreign brands of Sports apparel

yaser ahmadi; zahra sadat mirzazadeh; morteza azimzade

Volume 7, Issue 3 , November 2018, Pages 88-97

https://doi.org/10.22124/jsmd.2018.3244

Abstract
  Objective: The purpose of this paper is to explore the impact of individual characteristics and brand-specific features and finally designing a Model of consumer purchase behavior toward Foreign brands of Sports apparel that are available in the Iran market Methodology: The statistical population of ...  Read More

Investigation of convergence of import of pair wise of sporting goods in Iran: panel data approach

Mohammad Rasoul Khodadadi; sara hmasoomzadeh; Akbar Faridfathi; maryam faridfathi

Volume 7, Issue 3 , November 2018, Pages 100-114

https://doi.org/10.22124/jsmd.2018.3245

Abstract
  Objective: Today, the economy and sports industry is concerned as one of the most important economic sectors in all countries, especially developing countries. Sporting goods imports has always been one of the topics discussed economic decision- makers in the context of sports economy. Considering the ...  Read More

Construction, validity and reliability of Iranian tool for measuring advertising effectiveness through sport Based on the AIDA model

nasim keshmiri; Alireza Elahi; hossein akbari yazdi

Volume 7, Issue 3 , November 2018, Pages 116-138

https://doi.org/10.22124/jsmd.2018.3246

Abstract
  Objective: Advertising impact assessment is one of the important parts of advertising plan. In this regard, advertising through sport need a standard and specific tool. The aim of this study was design a questionnaire advertising effectiveness through sport based on AIDA model and then to determine validity ...  Read More

The analysis of importance and performance of relationship marketing approach in the sports complexes based on Importance-Performance Analysis

behzad izadi; edris radi

Volume 7, Issue 3 , November 2018, Pages 140-153

https://doi.org/10.22124/jsmd.2018.3247

Abstract
  Objective: One of the important marketing approaches that reflect the organization's success or failure in building long-term relationships with customers is relationship marketing. In this regard, this research was to analyze the importance and performance of relationship marketing approach in sports ...  Read More

investigate the effect of the electronic marketing on implementation of customer relationship management in sports organizations (Case Study: Tehran ski resorts)

َMohammadAli Ghareh; zeinab anet; omid jamshidi

Volume 7, Issue 3 , November 2018, Pages 156-169

https://doi.org/10.22124/jsmd.2018.3248

Abstract
  Objective: The aim of this study was to investigate the effect of the electronic marketing on implementation of customer relationship management in Tehran ski resorts. Methodology: Approach with the objective, practical and based on data collection is descriptive correlational and its population, including ...  Read More