Volume 13 (2024)
Volume 12 (2023)
Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017)
Volume 5 (2016)
Volume 4 (2015)
Volume 3 (2014)
Volume 2 (2013)
Volume 1 (2012)
Number of Articles: 15
The Effects of Team Brand Identity Dimensions on Team Loyalty among Fans of Football Pro League in Iran
Pages 1-18
Comparing and Prioritizing the Quality Assessment in Factors of Sport Talent Development Systems from Stakeholder's Standpoint
Pages 19-35
Identifying and Prioritizing the Factors Influencing Attendance in the Iranian Basketball Super League
Pages 36-50
Examining the Role of Market Orientation on Market Intelligence in Athletic Companies
Pages 51-64
Sport Sponsorship and Its Effect on Brand Attachment and Customer Loyalty: A Case Study on Kaleh's Volleyball Team
Pages 65-84
Analyzing the Factors to Affect the Formation of the Professional Athlete’s Brand Image
Pages 85-102
Identification and Prioritization of Perspectives and Strategies in Tehran Municipality Sport Organization using AHP model: Basic Indicators of Performance Evaluation through the Executive BSC Model
Pages 103-116
The Brand Personality of Selected Iranian Football League Teams: Explaining Dimensions and Modeling
Pages 117-136
Designing a Model of Market Orientation to Affect Customer Behavior and Service Quality in Water Recreational Sport Centers
Pages 137-152
Comparison of Attitude and Behavior of Customers toward Physical Fitness Service Centers in Rasht.
Pages 153-168
The Relationship between Perception of Service Quality, Satisfaction and the Intent to Return of Sport Tourists Attending the Derby of Esteghlal and Persepolis
Pages 169-184
The Structural Model of the Nostalgia Effect on Football Fans’ Intention to Purchase
Pages 185-200
Comparison of Brand Equity Components among Sportswear Shopper: A Case Study of Adidas Brand
Pages 201-216
The Study of Relationship between Sport Brand Perceived Value and Customer’s Repurchase Intention
Pages 217-231
Challenges of Sports Tourism Development in Aras Free Zone Considering the Opinions of the Managers and Experts
Pages 233-244