Document Type : Research Paper
Authors
1 PhD Student of Sport Management, Department of Sport Sciences, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 Assistant Professor of Sport Management, Department of Physical Education,,Tabriz Branch, Islamic Azad University, Tabriz, Iran
Abstract
Objective: The aim of the present study is to explain the factors affecting the presence of donors in the development of sports venues and facilities.
Methodology: The research method was a qualitative type of conventional content analysis, in which 16 specialists in the field of sports management, donors in sports, and managers of the Ministry of Sports and General Departments of Sports and Youth were selected and interviews were conducted in a semi-structured in-depth manner.
Findings: 28 categories were coded, which were named in the axial coding process in the form of 7 major categories or themes:1- Media capacity 2- Culture governing the society 3- Social background and context of donors 4-Attitudes, interests, and personal beliefs of donors 5- Patronizing policies 6- Culture-building in attracting donors 7- Achievements of endowments in the field of sports. In general, the formation of sports support and charity associations, the activation of provincial committees to attract the participation of sports-supporting donors, the creation of sports support and charity campaigns, the creation of sports support and charity funds, the creation of a sports support museum, were identified as factors for attracting donors.
Conclusion: To this end, management strategies such as smoothing the existing obstacles in supporting sports through inter-organizational follow-up and coordination are among the essential measures. In addition to obvious achievements for cultural and social stakeholders, attracting and supporting donors in sports can be a breakthrough in many hidden corners of national and transnational arenas and provide the basis for the prosperity of society.
Keywords
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