Document Type : Research Paper
Authors
1 PhD Student in Sport Management, Faculty of Physical Education and Sports Sciences, Allameh Tabataba'i University, Tehran, Iran
2 Professor of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba'i University, Tehran, Iran
3 Associate Professor of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba'i University, Tehran, Iran
Abstract
Objective: The purpose of this study was to identify the strategies and consequences of the entry of athletes into the world of politics.
Methodology: The present study was conducted qualitatively with a thematic analysis approach. Participants in the interview were selected through purposive sampling. The interviewees consisted of all experts with scientific background (professors of sports management), executive (managers and sports experts) and sports (professional athletes with a history of political activity).
Results: In the strategies section, 43 sub-categories were obtained, which were included in the 9 main categories of media strategies, legislation, structure, manpower, planning, evaluation, culture and information, communication and encouragement. In the consequences section, 29 sub-categories were obtained, which were classified into 6 main categories: individual, organizational, social, political, sports and negative consequences.
Conclusion: The results of this research can act as a roadmap for relevant organizations and athletes, which will result in productivity in the individual and social dimensions.
Keywords
- Alavi, S., Ghafori, F., & Honari, H. (2020). Identification Dimension of Social Responsibility of Celebrities Athletes. Sport Management Studies, 12 (59), 153-176. [In Persian].
- Alavi, S. (2019). Identification of social responsibility of famous athletes and Codification of Model. Master thesis, Faculty of Physical Education & Sports Sciences, Allameh Tabataba’I University. [In Persian].
- Afroozeh, M. S., Mozaffari, S. A. A., Aghaee, N., & Saffari, M. (2017). Identify domains and factors affecting on social responsibility of professional football clubs Iran. Sport Management and Development, 5(2), 69-89. [In Persian]
- Bakhshi chenari, A. R., godarzi, M., sajjadi, S. N. and Jalali Farahani, M. (2021). Identify and Prioritize the Effective Factors of Sport Diplomacy Development in Islamic Republic of Iran’s Foreign Policy. Sport Management and Development, 10(1), 130-140. [In Persian]
- Blumrodt, J., Bryson, D., & Flanagan, J. (2012). European football teams' CSR engagement impacts on customer-based brand equity. Journal of Consumer Marketing, 29(7), 482-493.
- Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
- Coakley, J. (1990). Sport in society: Issues and controversies. St. Louis: Times Mirror.
- Castillo-Montoya, M. (2016). Preparing for Interview Research: The Interview Protocol Refinement Framework. Qualitative,Report, 21 (5), 811-831.
- Charbonneau, J., & Garland, R. (2005). Talent, Looks or Brains? New Zealand Advertising Practitioners' Views on Celebrity and Athlete Endorsers. Marketing Bulletin, 16, 1-10.
- Corbin, J., & Strauss, A. (2014). Basics of qualitative research: Techniques and procedures for developing grounded theory. Sage publications.
- Dousti, M. (2010). Explaining and analyzing the causes and consequences of politics entering Iranian sports. PhD Thesis, Faculty of Physical Education and Sport Sciences, University of Tehran. (In Persian)
- Ehsani, M., & Nazari, R. (2011). The Study of Social, Political, Ethical, and Athletic Aspects of Qolam Reza Takhti’s Life. Asian Social Science, 7(7), 153-58. [In Persian].
- Ghafouri, F., Honari, H., & Alavi, S. (2018). Investigating the dimensions of social responsibilities of famous athletes from the perspective of sports elites. Fourth National Conference of the Scientific Association of Sports Management of Iran. Tehran. Iranian Sports Management Association. Tehran. [In Persian].
- Hassani, S. H. (2015). The effect of the presence of famous sports figures on the behavioral orientation and intention of consumers to buy sports products. Master Thesis. Faculty of Humanities, Islamic Azad University, Taft Branch. [In Persian].
- King, A. (2016). Sport, war and commemoration: football and remembrance in the twentieth and twenty-first centuries. European Journal for Sport and Society, 13(3), 208-229.
- Klein, S. (2017). An Argument against Athletes as Political Role Models.
- Koenig, G. (1994). Production de la connaissance et constitution des pratiques organisationnelles. Revue de Gestion des Ressources Humaines, 9, 4-17.
- Kvale, S., & Brinkmann, S. (2009). Interviews: Learning the craft of qualitative research interviewing. sage.
- Khatri, P. (2006). Celebrity endorsement: A strategic promotion perspective. Indian media studies journal, 1(1), 25-37.
- Kowsar, Z. (2011). The relationship between e-government and organizational social responsibility. Master Thesis. Faculty of Management and Accounting, Allameh Tabatabai University. [In Persian].
- Kendall, J. (1999). Axial coding and the grounded theory controversy. Western journal of nursing research, 21(6), 743-757.
- Malakootian, M. (2009). Sport and Politics. Politics Quarterly, 39(2), 301-316. [In Persian]
- Martin, L. L. (2018). The politics of sports and protest: Colin Kaepernick and the practice of leadership. American Studies Journal, 64, 1-12.
- Miciak, A. R., & Shanklin, W. L. (1994). Choosing celebrity endorsers. MarketingManagement, 3(3), 51-59.
- Qingmin, Z. (2013). Sports diplomacy: The Chinese experience and perspective. The Hague journal of diplomacy, 8(3-4), 211-233.
- Rajabnejad, S. (2016). The role of politicians in Iranian sports. Master Thesis. Islamic Azad University, Central Tehran Branch. [In Persian].
- Razzaqi, M. I., Sotoudeh, M. S., Afrash, M., & Razzaqi, J. (2013). A historical journey on the heroism class and a moral lesson from Professor Mahmoud Ghatali Kharazmi (Pahlavan Pouriayoli). Management and Physiology of Northern Sports, 1 (1), 48-39. [In Persian].
)