Authors
1
Ph.D Candidate in Sport management, Physical Education faculty, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.
2
Associate professor in sport management, Sport sciences Faculty, University of Isfahan, Isfahan, Iran.
3
Assistant professor, futures studies department, faculty of governance, university of Tehran, Tehran. Iran
,
Document Type : Research Paper
Abstract
Objective: The purpose of this study was to identifying the future drivers of professional sports clubs in Iran (Case study: Foolad Mobarakeh Sepahan club).
Methodology: This research is descriptive-analytical in terms of applied goal setting strategy and its method and explanatory based on futures research methods. The statistical population of this study consisted of experts in the field of university and club. The selection of these people was purposeful and their number was equal to 20 people. In order to identify the issues affecting the future of Sepahan Club, a review of the research literature as well as interviews with experts was used, based on which 25 final components related to the future of Sepahan Cultural and Sports Club were identified.
Results: According to the research findings, the four variables of club sponsors, fan presence, media coverage and club revenue generated had the most impact and the most impact in general, so because they had recorded high importance and uncertainty for themselves as The future drivers of Sepahan Cultural and Sports Club were determined.
Conclusion: The study of key factors affecting the future of Sepahan club indicates the relative dominance of the club's sponsors, the presence of fans, media coverage and the club's revenue generation over other factors that seem to have the most role in the future of Sepahan club and in planning. Long-term ones need to be considered.
- Asadnia, A., CheshmehSohrabi, M., Shabani, A., Asemi, A., & Demneh, M. T. (2022). Future of information retrieval systems and the role of library and information science experts in their development. Journal of Librarianship and Information Science, 1-14.
- Breslin, G., Haughey, T. J., Donnelly, P., Kearney, C., & Prentice, G. (2017). Promoting mental health awareness in sport clubs. Journal of Public Mental Health.
- Clutterbuck, R., & Doherty, A. (2019). Organizational capacity for domestic sport for development. Journal of Sport for Development, 7(12), 16-32.
- Escamilla-Fajardo, P., Núñez-Pomar, J. M., & Gómez-Tafalla, A. M. (2020). Exploring Environmental and Entrepreneurial Antecedents of Social Performance in Spanish Sports Clubs: A Symmetric and Asymmetric Approach. Sustainability, 12(10), 1-17.
- Ghorbani Morineh, L., & Khodadadkashi, F. (2019). Evaluation of economic factors affecting the sports success of Iranian Premier League teams. Motor and Behavioral Sciences, 2(2), 150-160. [Persian]
- Goharifar, M., Azar, A., & Meshbaki, A. (2015). Futurology: Presenting a picture of the future of the organization using a scenario planning approach (Case study: Statistics Center of Iran). Iranian Management Sciences, 10(38), 36-65. [Persian]
- Heidari, R., Keshtidar, M., Shaji., K., & Rajabi, R. (2020). Strategic development of professional club management in Iranian volleyball (Case study: Payam Mashhad volleyball club). Sports management studies, ready for publication. [Persian]
- Izadi, F., Ahmadi, A., & Charejoo, F. (2021). The future of Kurdistan province development research, issues and challenges ahead. Journal of Applied Research in Geographical Sciences, 21(62), 261-279. [Persian]
- Kazemipour, A., Akbari Yazdi, H., Mohammad Kazemi, R., & Elahi, A. (2019). Internationalization of the brand of Iranian football clubs. Sports management studies, ready for publication. [Persian]
- Ma, Y., Chung, T., & Chin, J. H. (2020). Sports club management and social capital. Korean Journal of Sport Science, 31(2), 245-256.
- Nazari Tarshizi, A. (2017). The effect of brand uncertainty on customer-based brand equity in Persepolis football team fans. Master Thesis, Sports Management, Faculty of Sports Sciences, Hakim Sabzevari University. [Persian]
- Price, M. S., & Weiss, M. R. (2011). Peer leadership in sport: Relationships among personal characteristics, leader behaviors, and team outcomes. Journal of Applied Sport Psychology, 23(1), 49-64.
- Qian, T. Y., Zhang, J. J., Wang, J. J., & Hulland, J. (2020). Beyond the game: Dimensions of esports online spectator demand. Communication & Sport, 8(6), 825-851.
- Rezaei Qadi, M., & Rafi, H. (2021). Investigating future applications of research in public policy. Sepehr Siyasat, 8(27), 85-102. [Persian]
- Robinson, M. (2010). Sport club management. Human Kinetics.
)