Document Type : Research Paper
Authors
1 Ph.D Candidate in Sport management, Faculty of Physical Education, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.
2 Associate professor in sport management, Sport sciences Faculty, University of Isfahan, Isfahan, Iran.
3 Assistant professor, futures studies department, faculty of governance, university of Tehran, Tehran. Iran
Abstract
Objective: The purpose of this study was to identifying the future drivers of professional sports clubs in Iran (Case study: Foolad Mobarakeh Sepahan club).
Methodology: This research is descriptive-analytical in terms of applied goal setting strategy and its method and explanatory based on futures research methods. The statistical population of this study consisted of experts in the field of university and club. The selection of these people was purposeful and their number was equal to 20 people. In order to identify the issues affecting the future of Sepahan Club, a review of the research literature as well as interviews with experts was used, based on which 25 final components related to the future of Sepahan Cultural and Sports Club were identified.
Results: According to the research findings, the four variables of club sponsors, fan presence, media coverage and club revenue generated had the most impact and the most impact in general, so because they had recorded high importance and uncertainty for themselves as The future drivers of Sepahan Cultural and Sports Club were determined.
Conclusion: The study of key factors affecting the future of Sepahan club indicates the relative dominance of the club's sponsors, the presence of fans, media coverage and the club's revenue generation over other factors that seem to have the most role in the future of Sepahan club and in planning. Long-term ones need to be considered.
Keywords
منابع
- Asadnia, A., CheshmehSohrabi, M., Shabani, A., Asemi, A., & Demneh, M. T. (2022). Future of information retrieval systems and the role of library and information science experts in their development. Journal of Librarianship and Information Science, 1-14.
- Azizian Kohan, N. , Darabi, M. , aghaee shahri, M. S. and Malaei Koohi, M. (2022). Identifying the Indicator of the future of Iranian public sports. Sport Management and Development, 11(3), 192-214. doi: 10.22124/jsmd.2022.6672 [Persian]
- Breslin, G., Haughey, T. J., Donnelly, P., Kearney, C., & Prentice, G. (2017). Promoting mental health awareness in sport clubs. Journal of Public Mental Health.
- Clutterbuck, R., & Doherty, A. (2019). Organizational capacity for domestic sport for development. Journal of Sport for Development, 7(12), 16-32.
- Escamilla-Fajardo, P., Núñez-Pomar, J. M., & Gómez-Tafalla, A. M. (2020). Exploring Environmental and Entrepreneurial Antecedents of Social Performance in Spanish Sports Clubs: A Symmetric and Asymmetric Approach. Sustainability, 12(10), 1-17.
- Ghorbani Morineh, L., & Khodadadkashi, F. (2019). Evaluation of economic factors affecting the sports success of Iranian Premier League teams. Motor and Behavioral Sciences, 2(2), 150-160. [Persian]
- Goharifar, M., Azar, A., & Meshbaki, A. (2015). Futurology: Presenting a picture of the future of the organization using a scenario planning approach (Case study: Statistics Center of Iran). Iranian Management Sciences, 10(38), 36-65. [Persian]
- Heydari, R. , kashtidar, M. , shajie, K. and rajabi, R. (2022). Strategic development of professional volleyball club management in Iran (Case study: Payam Mashhad Volleyball Club). Sport Management Studies, 14(73), 77-112. doi: 10.22089/smrj.2020.8557.2927 [Persian]
- Izadi, F., Ahmadi, A., & Charejoo, F. (2021). The future of Kurdistan province development research, issues and challenges ahead. Journal of Applied Research in Geographical Sciences, 21(62), 261-279. [Persian]
- kazemipour, A. , Akbari Yazdi, H. , Mohammadkazemi, R. and Elahi, A. R. (2022). Internationalization of Iran football Clubs’ Brand. Sport Management Studies, 14(71), 303-338. doi: 10.22089/smrj.2018.6278.2276 [Persian]
- Ma, Y., Chung, T., & Chin, J. H. (2020). Sports club management and social capital. Korean Journal of Sport Science, 31(2), 245-256.
- Nazari Tarshizi, A. (2017). The effect of brand uncertainty on customer-based brand equity in Persepolis football team fans. Master Thesis, Sports Management, Faculty of Sports Sciences, Hakim Sabzevari University. [Persian]
- Price, M. S., & Weiss, M. R. (2011). Peer leadership in sport: Relationships among personal characteristics, leader behaviors, and team outcomes. Journal of Applied Sport Psychology, 23(1), 49-64.
- Qian, T. Y., Zhang, J. J., Wang, J. J., & Hulland, J. (2020). Beyond the game: Dimensions of esports online spectator demand. Communication & Sport, 8(6), 825-851.
- Rezaei Qadi, M., & Rafi, H. (2021). Investigating future applications of research in public policy. Sepehr Siyasat, 8(27), 85-102. [Persian]
- Robinson, M. (2010). Sport club management. Human Kinetics.
- Seyed Ameri, M., Elahi, A. , Afshari, M. and Honari, H. (2016). Developing Role of Postmodern Management on Sport Development Model. Sport Management Studies, 8(37), 17-34. doi: 10.22089/smrj.2016.817 [Persian]
- Sawyer, S., & Carmel, E. (2022). The multi-dimensional space of the futures of work. Information Technology & People. 1-20.
- Shahraki, M. and Esmaeili, M. R. (2022). Identify the factors influencing implementation strategic plans of Iranian sports organizations. Sport Management Studies, 14(73), 335-362. doi: 10.22089/smrj.2020.8235.2821 [Persian]
- Talebpour, M., Rasouli, M., & Ismaili, Mohsen. (2013). Management of sports clubs. Mashhad: Ferdowsi University of Mashhad Press. [Persian]
- Telford, R. M., Telford, R. D., Cochrane, T., Cunningham, R. B., Olive, L. S., & Davey, R. (2016). The influence of sport club participation on physical activity, fitness and body fat during childhood and adolescence: the LOOK longitudinal study. Journal of science and medicine in sport, 19(5), 400-406.
- Thormann, T. F., & Wicker, P. (2021). Determinants of pro-environmental behavior among voluntary sport club members. German Journal of Exercise and Sport Research, 51(1), 29-38.
- Zali, N., & Poursohrab, A. (2017). Regional Development Futurism with Integrated Scenario Writing Approach and SWOT Analytical Model Case Study: Guilan Province, Spatial Planning and Planning, 21(3), 189-220. [Persian]
)