نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی دانشگاه رازی
2 استادیار مدیریت ورزشی دانشگاه رازی، کرمانشاه، ایران
3 استادیار مدیریت ورزشی، دانشکده مدیریت تجارت بین الملل، دانشگاه آی-شاو، کوزینگ، تایوان
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Objective: The aim of this study was to investigate the relationship and effectiveness of time preferences and risk preferences with behavioral changes in participation in sports and physical activities
Methodology: The method used in the present study has been a generalized sequential logit model and the maximum straightening method has been used to estimate the coefficients of the parameters of this pattern. The required information has been collected in the form of a questionnaire, that the process of distribution and collection has been through two methods of distribution with the help of cyberspace and face to face. The sample size was calculated based on the estimation obtained from Cochran's formula and finally 373 questionnaires were used as the basis for statistical analysis. STATA(16) software has been used for statistical analysis of variables and estimation of Logit pattern parameters.
Results: The results showed that the economic components of risk preference and time preference have an effect on changing people's behavior to participate in physical activity and with increasing risk and time preference for individuals, increases the likelihood of their presence at higher levels of behavior change (from the Pre-contemplation stage to maintenance).
Conclusion: In general, the present study and its findings can provide a new perspective and approach custodians of the development of physical activities in society to use new tools (components of behavioral economics) to achieve their goals to expand and promote physical activity and achieve health goals in the community.
کلیدواژه‌ها [English]
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