عنوان مقاله [English]
In order to securing of sport venues, interaction and cooperation a range of organizations to improve and develop the etiquette of attending in stadiums is unavoidable. Hence, the present study aims to find the organizations and institutions that play a role in promoting the culture and etiquette of attending Iranian football stadiums was done. The present study is applied, and its qualitative method was of conventional content analysis type. Thirteen deep Semi-structured interviews were conducted with sports security and spectators' violent and aggression experts. The interviews were continued until the reach the data Theoretical saturation. The collected data were analyzed using open and axial coding. Validity and reliability of coding were confirmed. The results showed that the ministry of sport and youth, football federation, sports football clubs and police as direct brokers and Islamic consultative assembly, supreme Council of the Cultural Revolution, the ministry of information and communications technology of Iran, media, religious entities, the ministry of Education, the ministry of science, research and technology, families, municipalities, the ministry of culture and Islamic guidance, non-governmental organization and celebrities as indirect brokers can be involved in cultural modeling and develop people attendance etiquette in the football stadiums. Interaction and strategic alliance and network communication between organizations and institutions identified in this study can reduce the level of violent and aggression of the spectators’ and others attending in stadiums through developing the culture and etiquette of attending football stadiums and preventing from occurrence security incidents.