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Identify and classify export performance capabilities with a world-class approach with emphasis on sports export strategies

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Document Type : Research Paper

Abstract

Objective: The purpose of the present study was to identify and level the relationship between the empowerment of export performance with a global class approach with an emphasis on the export strategy of sport products by employing an interpretive-structural modeling approach.
Methodology: The present study is a cross-sectional, developmental-applied study. Based on Glyzeria's approach and deep interview with 15 people (economists, sports marketing managers, industrial management, familiar with the global class, sports products manufacturers), NVIVO10 software provides the main factors of the model in the form of 97 open source, 12 selective codes and 5 theoretical identification codes Then, using the interpretive-structural modeling process in the MATLAB2014 software environment, the level and internal relations between the extraction factors were determined and finally, by MICMAC analysis based on the conductivity and dependence.
Results: The results showed that the model factors are at 5 levels and strategies (concentration, development and competitive power of Porter) are at the lower levels of the model and have the most impact on other factors and cause the emergence or exacerbation of export strategies of sports products, factors of production and Service in the world class (quality, innovation, flexibility, time reduction, price reduction) (after-sales service and after-sales service) and the world-class sports industry and empowering the export performance of sports products. MICMAC analysis shows that export strategies (development strategy, focus, Porter's competitive force) with high permeability and low affinity (innovation, quality, flexibility, time reduction, price reductions, world-class service, sales and services) After sales) with high penetration and high dependence, driving and stimulating (world-class sports industry).
Conclusion: According to the export strategies introduced of any plans and actions by sport reward managers, in order to enhance the export performance of sports products in support of Iranian sports and products, it is necessary to pay attention to the key role of these factors.
 

Keywords

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Sport Management and Development
Volume 10, Issue 3 - Serial Number 27
September 2021
Pages 164-188
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