Authors
1
Assistant Professor, University of Kurdistan
2
Postgraduate in University of Kurdistan
,
Document Type : Research Paper
Abstract
Objective: Sports spectatorship is one of people's favorite pastimes. Besides attending games in person, sports fans use a wide variety of social media keep up with their favorite teams that leads to more identification and self-esteem. So, the purpose of this research was design a model for determining Relationship football fan identification and collective self-esteem based on social media.
Methodology: The research method was descriptive and survey that data were gathered through questionnaire. The statistical population was consisted the fans of Teraktorsazi football club in a match with the team of Qatar Lekhwiya Sports Club that the number 248 were selected randomly. Structural equation models (SEM) were used to analyze the data.
Results: Results indicated that social media usage effect positively on fan identification (β= 0/88). Also, fan identification affect significantly on collective self-esteem (β= 1.03).
Conclusion: Sports fans use social media to achieve and maintain their positive social identity through intergroup differentiation from rival teams and manage their feelings and self-esteem through associating with a successful team.
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