Amir Rahimi; Mohammad Ehsani; Marjan Saffari; Rasool Norouzi Seyed hossini
Abstract
Objective: The purpose of this study was to investigate the structural relationship between entrepreneurial passion, technological creativity and the commercialization of sports science research.Methodology: The present study is descriptive-survey and applied in terms of purpose. The statistical population ...
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Objective: The purpose of this study was to investigate the structural relationship between entrepreneurial passion, technological creativity and the commercialization of sports science research.Methodology: The present study is descriptive-survey and applied in terms of purpose. The statistical population consisted of postgraduate students of sports science who were studying in Tehran universities during the years 1398-1397; based on Morgan’s Table, 385 students were selected randomly. The validity of the questionnaires was assessed by the opinions of Sport Management professors and experts, and their reliability was confirmed by Cronbach’s alpha and composite reliability. Results: The results obtained from SMART PLS 3 showed that entrepreneurial passion (along with its five dimensions) and technological creativity each had a direct and significant relationship with the commercialization perception of students' research achievements. At the same time, entrepreneurial passion was recognized as the driving force behind technological creativity.Conclusion: Sport science students need to establish a balance between scientific and business goals and for moving on the path to commercialization, use their strong positive emotions and Identity Makers to transform their ideas (knowledge) into innovative phenomena.
mehran sardari; Hashem Kozechian; Mohammad Ehsani; mojtaba amiry
Abstract
Objective: The aim of this research was providing a conceptual framework for analyzing ethical marketing in the sports manufacturing industry.Methodology:The research method was selected type of qualitative research qualitative With Grand Theory Approach. The statistical population consisted of two parts ...
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Objective: The aim of this research was providing a conceptual framework for analyzing ethical marketing in the sports manufacturing industry.Methodology:The research method was selected type of qualitative research qualitative With Grand Theory Approach. The statistical population consisted of two parts of the human community (company directors, university professors, etc.) and the information society (books, articles, documents, media pages, etc.). Sampling was judged by a sufficient number based on theoretical saturation (21 people, 44 document). The research tool was a library study and systematic exploratory interviews. instrument validity evaluated and approved based on the legal and scientific credibility of the sample, expert opinion and an agreement between the editors. A conceptual coding method based on matrix and system analysis was used to analyze the data. For data analysis was used the multi-stage coding method with matrix and system analysis approach.Results: The research framework derived from coding included three levels. First level coding was done based on the structural nature of the components and included community, market, management, business, consumption and interaction. The second level coding was based on the role and the environment, the company and the customer was determined. Third level coding was done based on the paradigmatic nature of the components And was includes; assumptions and values, responsibilities and norms, challenges and issues, strategies and solutions and the results and consequences.Conclusion: Based on research findings, it can be said that promotion of ethical marketing in the sports manufacturing industry is possible at different levels, dimensions and stages. Therefore, by overview values and norms, it is better to adopt strategies, resolve challenges, and identify payment considerations, it has achieved the desired outcomes in all three areas of customer, company and environment.
Zeinab Mondalizadeh; Mohammad Ehsani; Hashem Kozechian; Habib Honari
Abstract
Objective: Sustainability in sport development or sport sustainability development is a considered concept attracting attention in today's research. Sustainability is a main theme in the sport development. The purpose of this paper is to study concepts of sport sustainability development, its barriers ...
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Objective: Sustainability in sport development or sport sustainability development is a considered concept attracting attention in today's research. Sustainability is a main theme in the sport development. The purpose of this paper is to study concepts of sport sustainability development, its barriers and offer solutions to achieve the sport sustainability development.Methodology: The research method was descriptive and the research strategy was qualitative. In this regard, we used library studies and interviews with sport management professors, sport managers, athletes and sport coaches. Participants were 14 persons. The sampling strategy was acute one and in this regard, we used content analysis of interviews.Results: The result showed that sustainable development in sport would be achieved through social participation with social, economic and institutional dimensions. The Other research findings were the classification of barriers included managerial, structural, environmental, behavioral and legal one. Sustainable development strategies argued by experts was including development of strategic plan appropriate to environmental changes, ratification of the program through law and legal bodies such as Islamic consultative assembly, fit out of sport structure with international law and removing legal vacuum in sport through lawyers. Conclusion: Therefore, the attention of managers, politicians and all institutions can provide backgrounds to development of sustainability goals in sport and to provide economic and social effects in society and institutions.
Tahmaseb Shirvani; Mohammad Ehsani; Hashem Kozechian; mojtaba amiry
Abstract
Objective: The aim of this study was designing competencies model for sports marketer managersby using grounded theory. Methodology: The research method was qualitative and done with exploratory nature of foundation. The Statistical population research includes sport management professors, CEOs and Iranian ...
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Objective: The aim of this study was designing competencies model for sports marketer managersby using grounded theory. Methodology: The research method was qualitative and done with exploratory nature of foundation. The Statistical population research includes sport management professors, CEOs and Iranian Marketers of Premier Football League clubs, Football Federation were members of the Marketing Committee. Based on grounded theory, the interviews were coded and analyzed. Results: In sum 682 source codes were obtained from analyzing 17 interviews. After extracting the same codes, 109 were distinct open source. 109 open source codes were design from 23 group coded centered include: Personality, Behavior, Worthy, Organizational intelligence, emotional intelligence, Strategic intelligence, competitive intelligence, business intelligence, moral intelligence, business intelligence, cultural intelligence, political intelligence, social intelligence, Managerial, scientific, Athletic, Technical, Marketing mix management, Customer management, sales management, brand management, market segmentation, global marketing, market research and marketing of ethical Islamic. Axial codes were designed from 4 groups of selective code include: merit-based election code, intellectual, professional and selective classified. Finally, the research model was designed in pyramid (four levels). Conclusion: The model presented in this study can be used as an instrument for identifying competence of Sport marketing manager of football clubs.
Mohammad Ehsani; Hashem Kuzechian; Mohammad Khabiri; Mehdi Azadan
Abstract
Objective: Crowd management has been a necessary and integral part of the management of any event due to diverse and large amount of attendees. Mismanagement of crowd might cause irreparable losses. The goal of this study was to explore the challenges of crowd management in Iran’s Premiere ...
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Objective: Crowd management has been a necessary and integral part of the management of any event due to diverse and large amount of attendees. Mismanagement of crowd might cause irreparable losses. The goal of this study was to explore the challenges of crowd management in Iran’s Premiere Football League in order to have an effective plan in this case. Methodology: The research was conducted using qualitative method with exploratory nature. Data were collected using 23 deep interviews with selective sampling and snowball technique. We employed thematic analysis to code and analyze data. Results: Results showed the existence of challenges in 57 concepts. These concepts were changed to 14 secondary concepts in second phase of coding. Finally we had 5 main category or theme in third phase of coding including structure, behavior, policy making, socio-cultural and identity of crowd management. Conclusion: Awareness of those holding football matches in Iran from challenges presented in this paper could make them to try and plan for better management of challenges. This finally will lead to an increase in satisfaction of attendees and their decision to return, increase in safety and security standards and finally social and economic benefits.To design an effective crowd management model in Premiere League, a serious and careful consideration of these results originating from deep viewpoints of experts is proposed.
Karim Zohrehvandian; Hashem Koozechian; Mohammad Ehsani; Mojtaba Amiri
Abstract
Objective: The The aim of this study was designing model to identify football clubs marketing capabilities in Iran Premier League. Methodology: this research is an Exploratory research with Qualitative nature that used of the grounded theory method. Statistical population was all of the football clubs ...
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Objective: The The aim of this study was designing model to identify football clubs marketing capabilities in Iran Premier League. Methodology: this research is an Exploratory research with Qualitative nature that used of the grounded theory method. Statistical population was all of the football clubs managers and sport management faculty members that selected by Theoretical and Snowball sampling. To collect data, used of Depth interviews by open-ended questions. Results: collected data from 18 interviews coded and analyzed by grounded theory method.Primary codes was 709 that after summarizing codes, they decrease128 codes and Were converted with 18 Axial Codes. This codes were classified to 4 group include football capabilities, infrastructure capabilities, strategic capabilities and operational capabilities. Research model were designed in the form of a pyramid according to relationship between these capabilities. Conclusion: The proposed model can be used as an tool for identification of football marketing capabilities and utilization of this capabilities that logical and systematic manner to marketing, and gaining income and financial independence Club and solve problems
Hadi Bagheri; Hashem Kozechian; Mojtana Amiry; Mohammad Ehsani
Volume 5, Issue 2 , January 2017, , Pages 91-107
Abstract
Objective: This study aimed to analyze the endorsement of Iranian athletes.Methodology: This study was administered by using a grounded theory approach. Interviews (n=29) were conducted with famous athletes and coaches, legislators, and experts that selected by judgment sampling. Data were analyzed according ...
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Objective: This study aimed to analyze the endorsement of Iranian athletes.Methodology: This study was administered by using a grounded theory approach. Interviews (n=29) were conducted with famous athletes and coaches, legislators, and experts that selected by judgment sampling. Data were analyzed according to the open, axial and selective coding by using of Atlas.Ti software.Results: through the three coding phase, categories and sub-categories of athletes endorsement were identified and related to each other as follows: Causal conditions (individual and social factors, business-related factors, professional factors of sports industry, and media-related factors); Intervening and context condition (sociological factors, institutional factors, economic and trade-related factors, and media-related factors); Action strategies (governance actions, socio-cultural actions, sports organizations’ actions, commercial contract-related actions, media-related actions); and Consequences (social, national economy, professional, marketing and media consequences). Finally, coding paradigm described and theory was created.Conclusion: Current limitations of Iranian athletes’ endorsement have occurred under various situation. It is far from desired situation that may have undesirable consequences. However, it can be achieved desired situations by using practical strategies that may lead to considerable outcomes.
Mohsen Ismaeili; Mohammad Ehsani; Hashem Kozechih; Habib Honari
Volume 5, Issue 1 , May 2016, , Pages 137-152
Abstract
Objective: The aim of this research was to design a model of market orientation to affect customer behavior and service quality in water recreational sport centers. Methodology: The research type was applied and descriptive. Statistical populations was the individuals in water sport centers which five ...
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Objective: The aim of this research was to design a model of market orientation to affect customer behavior and service quality in water recreational sport centers. Methodology: The research type was applied and descriptive. Statistical populations was the individuals in water sport centers which five biggest centers were selected. Sampling method was stratified and there were two groups including customers and staff. The tools were questionnaire, interview, observation, and library study. Data was analyzed using SEM method with by AMOS and SPSS software. Results: Results showed market orientation did not have directly significant influence on customer behavior, but had influence on service quality and this variable can be considered as a mediator between market orientation and customer behavior. Also, market orientation culture had greater impact on service quality in comparison with market intelligence. Among components of service quality, proportionality variable had greatest regression weight. There was significant relationship between market intelligence and market orientation culture. Conclusion: To develop the marketing strategies, sport center managers should consider the factors such as customer orientation, competitor orientation, inter functional coordination, and knowledge of the market environment. In order to develop service quality, they should improve innovation, creativity, and attractiveness in their operations.
Bahzad Izadi; Mohammad Ehsani; Hashem Koozechian; Farshad Tojari
Volume 4, Issue 2 , June 2015, , Pages 57-70
Abstract
Objective: The purpose of this research was to investigate management role on improving fan relationship quality in Iranian premier Football league. Methodology: The research was a developmental research considering the purpose and a mixed research considering the nature of data. The statistical population was ...
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Objective: The purpose of this research was to investigate management role on improving fan relationship quality in Iranian premier Football league. Methodology: The research was a developmental research considering the purpose and a mixed research considering the nature of data. The statistical population was consisted of football fans which were older than sixteen years. 527 questionnaires were selected as study sample from 674 gathered questionnaires based on the research definition of fan which tells a fan should attend above 8 games of their favorite team in a season. Descriptive and inferential statistics including Kolmogroff- Smirnoff, Pearson correlation, and structural equation models (SEM) were used to analyze the data. Results: The results showed that fan relationship management factors have positive and significant effect on relationship quality. They also proved that service quality (0.405) and knowledge management (0.536) have a direct and positive significant effect on relationship quality. Conclusion: According to results, organizational support can improve relationship quality through service quality and knowledge management.
Mohammad Ehsani; Rahim Ramezaninejad; Fariba Askarian; Mehdi Azadan
Volume 3, Issue 2 , January 2015, , Pages 19-31
Abstract
Abstract Objective: The purpose of this study was to compare the viewpoints of experts about the impediments of finding sponsors in Iran's professional football. Methodology: The survey research design was used with a sample size of 116 consisting of 18 club managers, 40 sports management experts, 40 ...
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Abstract Objective: The purpose of this study was to compare the viewpoints of experts about the impediments of finding sponsors in Iran's professional football. Methodology: The survey research design was used with a sample size of 116 consisting of 18 club managers, 40 sports management experts, 40 marketing experts, and 18 sponsor managers. Investigator-made questionnaire was used for data collection. Its face and content validity were confirmed by sports management and marketing instructors and its reliability was estimated 0.84 through Cronbach's alpha method. To analyze the collected data, we employed Cruscal-Wallis, Klomogrov-Smirnov, and Kendall's W methods (P≤0.05). Results: The study showed that respondents prioritized the impediments of finding sponsors in Iran's professional football differently. Further there was a significant difference between the prioritization of impediments of finding sponsors from the point of view of club managers, sports management experts, marketing experts, and sponsor managers. Conclusion: The differences in viewpoints of the four groups of this study could indicate the gaps between academicians and practitioners viewpoints in football industry of our country. It is proposed to combine and use viewpoints of all groups. Keywords: Sponsorship, Iran’s professional football, Managerial Impediments.
Hashem Kozechian; Behzad Izadi; Mohammad Ehsani; Saeed Sadeghi Broojerdi; Reza Solimani
Volume 2, Issue 2 , July 2014, , Pages 61-76
Abstract
AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were ...
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AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were selected as statistical sample by means of random sampling. The research method was descriptive and survey, and in measurement form. The instruments of the study were 2 questionaires, which one of them evaluated demographic data and general information and the other risk management practices.Qustionaire’s validity were determined by alpha kronbach method. The required information was collected by interviews during the time acting of managers in pools gathered and the data was analyzed by using person correlation coefficient and T-test.Results: The results of this study indicated that: there is not any significant relationship between experience and risk management practices. Significant relationship existed between accidents/injuries in swimming pools and lawsuits in swimming pools. In addition, significant relationship existed between risk management practices and lawsuits.Conclusion: The rate of of accidents and lawsuits can be reduced by applying risk management practices in swimming pools which will can be provided a safe environment for it’s users.Keywords: Risk management, Lawsuits, Pools.
Hashem Kozechian; Mohammad Ehsani; Sayedmortezah Azimzadeh; Asadolah Kordnaeij; Baranda Pitts
Volume 3, Issue 1 , April 2014, , Pages 51-68
Abstract
AbstractObjective: Nowadays, the new enterprises are recognized as the main sources of job creation, innovation and development in today’s business world. Therefore, identifying influencing factors that play key roles in the start-up of Small and Medium Sized Enterprises (SMEs) is critical.Methodology: ...
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AbstractObjective: Nowadays, the new enterprises are recognized as the main sources of job creation, innovation and development in today’s business world. Therefore, identifying influencing factors that play key roles in the start-up of Small and Medium Sized Enterprises (SMEs) is critical.Methodology: Thus, the purpose of this study is to analyze factors influencing Small and Medium sized sport Enterprises (SEMs) start-ups and develop a proper model. The methodology followed in this study was descriptive-correlative. The population consisted of owners of small and medium sized sport enterprises (N=1500) from which 258 persons were randomly selected. For data collection, the individual factors questionnaire including entrepreneurial character (α=.77), entrepreneurial skills (α= .75); environmental factors (α=.77); capital factors (α=.77); and the business establishment competence questionnaire (α=.81) were used. To analyze the data, the appropriate descriptive and inferential statistics as well as the structural equation modeling with Amos16 software were used.Results: The results showed that all the three individual, environmental and capital factors had a positive and significant relationship with business establishment. However, the fitted research model showed that only individual factors could play a significant role in establishing an effective sport business; while, the environmental factor also influenced its establishment indirectly through the individual factor.Conclusion: The findings of this research put emphasis on the importance of individual factors in the success of establishing small and medium-sized sports businesses.Keywords: Entrepreneurship, Influential factors, Sport businesses, Start-up.
