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Designing Competencies Model for Sports Marketer Managers (By Using Grounded Theory)

    Authors

    1 P.H.D in Sport Management, Tarbiat Modares University, Tehran, Iran

    2 Professor, Department of Sport Management, Tarbiat Modares University, Tehran, Iran

    3 . Associate Professor, Department of Public Administration, University of Tehran, Tehran, Iran.

,

Document Type : Research Paper

Abstract

Objective: The aim of this study was designing competencies model for sports marketer managersby using grounded theory.
Methodology: The research method was qualitative and done with exploratory nature of foundation. The Statistical population research includes sport management professors, CEOs and Iranian Marketers of Premier Football League clubs, Football Federation were members of the Marketing Committee. Based on grounded theory, the interviews were coded and analyzed.
Results: In sum 682 source codes were obtained from analyzing 17 interviews. After extracting the same codes, 109 were distinct open source. 109 open source codes were design from 23 group coded centered include: Personality, Behavior, Worthy, Organizational intelligence, emotional intelligence, Strategic intelligence, competitive intelligence, business intelligence, moral intelligence, business intelligence, cultural intelligence, political intelligence, social intelligence, Managerial, scientific, Athletic, Technical, Marketing mix management, Customer management, sales management, brand management, market segmentation, global marketing, market research and marketing of ethical Islamic. Axial codes were designed from 4 groups of selective code include: merit-based election code, intellectual, professional and selective classified. Finally, the research model was designed in pyramid (four levels).
Conclusion: The model presented in this study can be used as an instrument for identifying competence of Sport marketing manager of football clubs.

Keywords

References
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Sport Management and Development
Volume 9, Issue 1 - Serial Number 21
March 2020
Pages 62-78
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