The effect of media consumption on students' attitudes and intentions to participate in sports activities

Ghasemi Siani, Mojtaba; Mansouri, Hossein; Vafakhah, Maryam

doi:10.22124/jsmd.2025.29402.2946

Document Type : Research Paper I Open Access I Released under (CC BY-NC 4.0) license

Authors

¹ PhD in Sport Management, Education and Training, Isfahan Province, Isfahan, Iran

² PhD in Sport Management, Department of Physical Education and Sports Sciences, University of Kurdistan, Sanandaj, Iran

³ Assistant Professor of Sport Management, Department of Physical Education and Sport Sciences, Yadegar Branch, Islamic Azad University, Tehran, Iran

10.22124/jsmd.2025.29402.2946

Abstract

Objective: The aim of the present study was to investigate the effect of media consumption in students' attitudes and their intentions to participate in sports activities.
Methodology: The present study was descriptive, survey-type, and conducted in the field. The statistical population of the study included all middle and high school students in Isfahan. According to Morgan's table, the sample size was determined to be 450 people, of which 378 valid questionnaires were analyzed. The sampling method was multi-stage random cluster sampling. The research data were collected using a researcher-designed questionnaire consisting of items measuring media consumption, attitudes, and intentions. The descriptive statistics (frequency, percentage frequency, Variance, skewness, kurtosis, mean, and standard deviation) and inferential statistics (structural equation model) were used to analyze the data.
Results: The findings indicated that all three types of media (social networks, the Internet, and local media) influence students' attitudes towards sports activities, with social networks having the greatest impact, followed by the Internet and local media. The findings also showed that attitudes toward sports activities have an impact on students' intention to participate in sports activities.
Conclusion: Parents, counselors, and teachers are advised to guide students in the proper use of social media and the Internet so that they can benefit from its positive effects, including an inclination toward sports, while staying away from its harmful effects. Responsible guardians are also advised to plan to make domestic media more attractive so that teenagers can benefit from the positive effects of this media.

Keywords

Main Subjects

Social Issues in Sport Management

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The effect of media consumption on students' attitudes and intentions to participate in sports activities

References

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Volume 15, Issue 2 - Serial Number 46Summer - 46June 2026Pages 125-144

Volume 15, Issue 2 - Serial Number 46
Summer - 46
June 2026
Pages 125-144