Document Type : Research Paper
Authors
1 Professor of Sports Management, Department of Physical Education and Sports Sciences, University of Kurdistan, Kurdistan, Iran
2 Associate Professor of Sports Management, faculty of Sports Sciences, Razi University Kermanshah, Kermanshah, Iran
3 Associate Professor of Sports Management, faculty of Sports Sciences, University of Isfahan, Isfahan Iran
Abstract
Objective: The purpose of this research was to identify and explain the dimensions of the organizational attractiveness of sport sciences departments and faculties of Iranian national universities from the perspective of undergraduate students.
Methodology: The research method was qualitative and in the form of thematic analysis. The statistical population includes undergraduate students in physical education departments and faculties of national universities. The sampling method was purposeful and a semi-structured interview was conducted with 14 participants until theoretical saturation. The coding technique was used to analyze the data.
Results: The findings of the research show that the organizational attractions of physical education faculties include three main themes: structural, conceptual, technology and innovation, which include 16 sub-themes and 65 concepts.
Conclusion: This research can helps managers and officials of Faculties and universities to understand the perspective of undergraduate students as external stakeholders, so they can provide better understanding for attracting them and creating, promoting and maintaining well-known organizational attractions
Keywords
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