Document Type : Research Paper
Authors
1 PhD Student in Sport Management, Faculty of Physical Education and Sports Sciences, University of Mazandaran, Babolsar, Iran
2 Professor of Sport Management, Faculty of Physical Education and Sports Sciences, University of Mazandaran, Babolsar, Iran
3 Associate Professor of Sport Management, Faculty of Physical Education and Sports Sciences, University of Mazandaran, Babolsar, Iran
Abstract
The purpose of designing the model is the effective factors on the progress of the Iranian swimming sport.
Methodology: The research method is mixed. The statistical population of the study consisted of all pool managers, referees, coaches, lifeguards, swimmers, pool users, members of the swimming federation, swimming instructors, and swimmers who were active and available in the field of swimming.
the samples were selected as snow bullets. the sample size was created by the sampling method of 265 people. the research tool at this stage was a questionnaire and five Likert scale.
after confirming the validity of the questionnaire, cronbach's alpha was calculated by cronbach's alpha. in addition, all the data analysis and analysis of the present study were done in theSPSS software version 22 and Pls2 software.
Results: the analysis of the research model showed that between the five components, the economic component with operating load (0.78)has the most and component of facilities and equipment with operating load (0.51)are the lowest possible components in swimming development.
Conclusion With regard to the results of the present study, macro - level planning, promotion of advertising for attracting financial support, broadcasting competition from national media, using domestic and foreign coaches and standardization of pool facilities and equipment is identified, as swimming in Islam also needs adequate support through the authorities and swimming federations
Keywords
- Abeza, G., O’Reilly, N., & Seguin, B. (2019). Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL. Communication & Sport, 7(1), 80-109.
- Afshari, M., Fattah Pour Marandi. M., Mirsafian. H., & Mohammad Hassan. F. (2018). Financial Support: An Approach to Get of Sport Projects in Western Azerbaijan Province. Sport Management Studies, 10(47), 67-84. [Persian]
- Arabnarmi, B., Goudarzi, M., Nasrollah Sajjadi, S., & Khabiri, M. (2016). The Role of Television in Developing Championship; a Study Based on Ground Theory. Quarterly Journal of Communication Research, 4(84), 33-53. [Persian]
- Arabnarmi, B. (2018). Sport Development in TV; a Study by Discourse Theory Approach. Communication Management in Sport Media, 5(4), 53-62. [Persian]
- Asadi N; Goudarzi M; Sajadi S. N; Alidoust Ghahfarrokhi E. (2017). An Investigation of the Obstacles to Talent Identification in Sports in Iran. New Trends in Sport Management, 5 (18):23-32. [Persian]
- Azadan, M., Askarian, F., Ramzani neghad, R. (2012). Understanding the Way to Attract Sponsors to the Iranian Professional Football Team. Sport Management Studies, (13), 124-135. [Persian]
- Bucur, I. (2013). Managerial core competencies as predictors of managerial performance, on different levels of management. Procedia-Social and Behavioral Sciences, 78, 365-369.
- Chalkley, B., & Essex, S. (1999). Urban development through hosting international events: a history of the Olympic Games. Planning perspectives, 14(4), 369-394.
- Dhurup, M., Mofoka, M. A., & Surujlal, J. (2010). The relationship between stadium sportscapes dimensions, desire to stay and future attendance. African Journal for Physical, Health Education, Recreation & Dance, 16(3), 475-490.
- Dionisio, P., Leal, C., & Moutinho, L. (2008). Fandom affiliation and tribal behaviour: a sports marketing application. Qualitative Market Research: An International Journal, 11(1), 17-39.
- Doherty, A., & Murray, M. (2007). The strategic sponsorship process in a non-profit sport organization. Sport Marketing Quarterly, 16(1), 49-59.
- Ehsani, M., Abudarda, Z., & Iqabale, M. (2008). Investigating the causes of sponsors' lack of support for women's professional sports in Isfahan city. Journal of Movement Sciences and Sport, 6(12), 111-120.
- Farsi, A., Alizadeh, M., H., Farsi, S., Shojayi, A. (2007). Examination of the Safety Status of Public Universities in Tehran and Provide Appropriate Strategies. Research in Sport Sciences, (15), 23-39. [Persian]
- Ghahremantabrizi, K., Rahimi, E., & razavi, S. M. J. (2017). Identification and Prioritization of Barriers to the Development of Swimming in Kerman Province According to Analytic Hierarchy Process (AHP). Sport Management Journal, 9(1), 113-128 [Persian]
- Gharakhani, H., Ehsani, M., Kozecheyan, H., Khaberi, M., Foolady, S., Nobskht, F. (2011). List of Major Economic Obstacles for the Privatization of a Football Clubs in Iran. Research in Sport Sciences, (9), 125-138. [Persian]
- Hamidpour, H., & Shetab Booshehri, S. N. (2015). The role of mass media in the development of women's sports championshipPrincipals Office of Youth and Sports has been in Khuzestan Province. Communication Management in Sport Media, 2(4), 48-60 [Persian]
- Hyun Baek, T., & Whitehill King, K. (2011). Exploring the consequences of brand credibility in services. Journal of Services Marketing, 25(4), 260-272.
- Ilhan, e. L., & gencer, e. (2012). The media as the factor of tending to sport in children: a study after a tv competition programme named as ice dancing. Beden eğitimi ve spor bilimleri dergisi, 6(1), 85-93.
- Irajpour, A., Mojarrad, N., & Dabbagh Rezaieh, F. (2016). Investigating the Role of Mass Media in Cultural Development of Iran Amateur and Professional Sports. Sport Management and Development, 5(2), 36-52. [Persian]
- Jaberi, A., Sadeghi, A., Alizadeh, M., H. (2009). Investigation of contamination of swimming pools in Mashhad city. Journal MSS, 13 (7), 91-99. [Persian]
- Kargar, GH, Goodarzi, M., Asadi, H., Honari, H. (2005). Analyzing the Status Sport Sites and Determining the Factor Affecting Productivity from the Perspective of Experts and Providing the Efficiency Model. Motion Magazine, (28), 127-149. [Persian]
- Lacey, R., Close, A. G., & Finney, R. Z. (2010). The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness. Journal of Business Research, 63(11), 1222-1228.
- Liou, S. N. (2009). Exploring the professional competency contents for international marketer in Taiwan. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 3(5), 495-499.
- Mohammadi Moghani, H., Kashef, S.M., Honari, H., & Ghareh Khani, H. (2018). Designing a Model for the Management Role of Ministry of Sports and Youth in the Privatization of Iran's Sports. Strategic Studies on Youth and Sports, 16(38), 9-24. [Persian]
- Mohammadi, S., Izadi, B., & Salehi, N. (2013). The Attitude of Iranian National Team Coaches Toward Applying Science and Information Technology to Sport. Sport Management Journal, 4(15), 123-141. [Persian]
- Naderiyan jahromi, M., poorsoltanzarandi, H., & rohani, E. (2013). Recognizing Security Indicators and Standards of Sport Facilities. Sport Management Journal, 5(3), 21-36. [Persian]
- Nickell, D., Bettina Cornwell, T., & Johnston, W. J. (2011). Sponsorship-linked marketing: a set of research propositions. Journal of Business & Industrial Marketing, 26(8), 577-589.
- Payande, A. (2004). Nahj Al- Fasahah. 1527/1319. Gom.
- Pilar, P. M., Rafael, M. C., Félix, Z. O., & Gabriel, G. V. (2019). Impact of sports mass media on the behavior and health of society. A systematic review. International journal of environmental research and public health, 16(3), 2-12.
- Razavi, s., M., H., Firoozi, M., Farzan. f. (2012). Reviewing the Barriers and Challenges of Swimming Development in Iran. Research in Sport Management & Motor Behavior, 1(4), 1-12. [Persian]
- Sajjadi, S. N., Behnam, M., & Hashemi, Z. (2015). Sport managers’ challenges in Iran. Sport Management Studies, 6(22), 39-62[Persian]
- Salimi, M., Soltanhosseini, M., Salimi, M., Soltanhosseini, M., & Lotfi, M. (2013). Prioritizing social and economic effects of sport places on Urban Environment (A case study: Yazd City). Journal of Urban - Regional Studies and Research, 4(16), 65-88. [Persian]
- Seyyed Ameri, M. H., Moharramzadeh, M., Bashiri, M., & Hadi, H. (2009). Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province. The Journal of Productivity Management, 3(3 (10)), 164-174. [Persian]
- Tomasini, N., Frye, C., & Stotlar, D. (2004). National collegiate athletic association corporate sponsor objectives: are there differences between divisions IA, I-AA, and I-AAA? Sport Marketing Quarterly, 13(4), 216-226.
- Vaeyens, R., Malina, R. M., Janssens, M., Van Renterghem, B., Bourgois, J., Vrijens, J., & Philippaerts, R. M. (2006). A multidisciplinary selection model for youth soccer: the Ghent Youth Soccer Project. British journal of sports medicine, 40(11), 928-934.
- Weng, S., & Blatchley III, E. R. (2011). Disinfection by-product dynamics in a chlorinated, indoor swimming pool under conditions of heavy use: National swimming competition. Water research, 45(16), 5241-5248.
- Yanpi, T. and Dosti, M. (2019). Challenges and Opportunities To Develope Equestrian Sports In Golestan Province. Sport Management And Development, 8(3), 88-101 [Persian]
- Zazouli, M., A., Mahdavi, Y., Moradi Golrokhi, M., & Balarak, D. (2015). Investigation of Water Quality Health Indicators of the Swimming Pools in Urmia in 2013. Journal of Rafsanjn University of Medical Sciences, 13(11), 1033-1048. [Persian]
)