Abstract
Objective: The purpose of this research is to analyze the dominant approaches in women's sports with an emphasis on gender analysis.
Methodology: The current research was qualitative research and used thematic analysis method. Therefore, 150 valid research articles were analyzed and coded based on conceptual commonality (gender approache in sport) and purposive sampling technique. The research validation method was also applied based on the presentation and feedback of the research results to the experts for its final approval.
Results: Based on the theme analysis of the research data, from 11 basic themes were extracted three organizing themes including the domination of gender norms in sports, media representation of women's sports and gender discrimination in sports were identified, which were able to represent the central theme of gender dominant approaches in women's sports.
Conclusion: Based on three basic themes, the change in the roles, attitudes and beliefs of the society towards women's sports can change the gender norms in sports; Quantitative and qualitative representation of women's sports in the media and social media to make appropriate objectification of women's participation; And finally, the establishment of gender equality in rights and benefits, resources, education and management can lead to a better understanding of women's sports and, as a result, create policies and strategic plans in this field.
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