Document Type : Research Paper
Authors
1 Ph.D. of Sport Management, University of Guilan, 2. Professor of Sport Management, Guilan University
2 Professor of Sport Management, University of guilan
3 Associate Professor of Sport Management, University of Guilan
4 Associate Professor of Management Department, University of Guilan
Abstract
Objective: The aim of this research was provide a model for analyzing the development of the Iranian sports industry system.
Methodology: The research method is descriptive-correlational. The statistical population included all experts in the field of sports industry management and development (managers, professors, business owners and sports market specialists). The statistical sample was estimated to be sufficient for smart pls software and were Sampling by Judgmental method (234 persons). The research tool was a questionnaire as researcher-made and excluded from the qualitative phase. Content validity of the tool by experts (20 sports management professors and sports industry managers), Reliability of Cronbach's alpha (0.88) and its construct validity through modeling (fitting indices) was evaluated and validated.
Based on the variables modeling the development of the sport industry, including five levels of environment and ecosystem (international environment and national environment), actors and roles (elements of sport and governance), support and structure (resources and processes), interaction and participation (levels of participation). Sport and the areas of the sport industry) and consequence (function and sustainability) are in the sequence of sustainable development, respectively. The results showed that all dimensions of the main variables were significant and all relationships between these variables were significant.
Based on the model, the development of the sports industry based on the support of the internal and external environment, playing the role of sports facilities, strategic management capabilities, resource supply and process efficiency, participation in the sports industry and development of the areas to lead to sustainable development of sport.
Keywords
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