Abstract

Objective: purpose of this study was identification and analysis of motivational indicators for sport expenditures (time and money).
Methodology: The research method was descriptive, analytical and a combination of quantitative (questionnaire) and qualitative methods (Semi-structured interview) and was completely practical. The statistical population was 156 people consist of the sports science professors in the state universities, Azad and Payam Noor, managers, assistants, experts in the General Directorate of Sports and Youth and also the General Department of Education, Sports and Youth of Urmia and finally physical education expert’s teachers. The statistical sample was also estimated based on the total number and non-random method. The validity of the researcher's questionnaire was confirmed by 10 professors of the central research center. The reliability coefficient of the questionnaire was an acceptable value of 0/84. The data were analyzed with the Kolmogorov-Smirnov (KS) test, factor analysis test and one-sample t-test, and finally with the Friedman and Chi-2 test.
Results: The findings of the research showed that the most important influencing indicators in the sport expenditures was intra-personal factors (mental-attitude, health, cognitive-knowledge and planning-targeting factors) and extra-personal factors (social-cultural, economic factors, facilities and equipment, legal and finally media and advertising).
Conclusion: The consequence of paying attention to intrapersonal and intrapersonal factors, will including: increases health, creates an active and healthy lifestyle, returns investment and reduces the cost of treatment and finally develops citizens' sports participation.