Authors
1
M.A Sport Management, University of guilan,
2
Associate Professor of Sports Management at University of Guilan, Rasht, Iran
,
Document Type : Research Paper
Abstract
Objective: The purpose of current research was to identify the opportunities, challenges and solutions to develop the entrepreneurship and employment in grassroots sport. It was a descriptive survey.
Methodology: . The research population included all the experts in the field of grassroots sport employment and entrepreneurship and the research sampling was judgment method based on the defined criteria. The research instrument was unstructured questionnaire. The content validity and reliability were confirmed by the experts’ opinion (n=10) and Cronbach’s alpha respectively. To analyze data, the statistical methods of Freedman, Mann Whitney U and Wilcoxon were used by SPSS software.
Results: The findings showed that eight factors (emotional aspect, financial The results were divided into four parts: entrepreneurship, employment, challenges and solutions. We found that there was the significant difference between the current situation and potential capacity in the different areas of entrepreneurship and employment. Also, there was the significant different between both challenges and solutions’ priorities. Furthermore, the executive experts’ opinions differed significantly from the educational experts.
Conclusion: Overall, according to the results, the grassroots sport has a high various capacity of employment and entrepreneurship. Considering the opinions and priorities defined in this research, it is essential to enrich this market through suitable solutions for each dimension of business and occupation. Obviously, it is vital to conduct development strategies using the assessment of employment and entrepreneurship opportunities as well as the maximum removal of challenges.
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