Authors
1
Ph.D. of Sport Management, University of Guilan, Rasht, Iran
2
Professor of Sport Management University of Guilan, Rasht, Iran
3
Associate Professor of Sport Management university of Guilan, Rasht, Iran
4
Associate Professor of Sport Management at Azarbaijan Shahid Madani University, Tabriz, Iran
5
Associate Professor of Educational Science at Azarbaijan Shahid Madani University, Tabriz, Iran.
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Document Type : Research Paper
Abstract
Objective: In order to improve the atmosphere of football stadiums and increase the enjoyment of watching the game for the spectators, it is necessary for a wide range of organizations to interact and cooperate with each other in order to improve the etiquette of attending the stadiums. Hence, the present study aims to find the organizations and institutions that play a role in promoting the culture and etiquette of attending Iranian football stadiums with the aim of improving their security was done. Methodology: The present study is applied, and its qualitative method was of conventional content analysis type. Thirteen deep Semi-structured interviews were conducted with sports management and sports Sociology experts. The interviews were continued until the reach the data Theoretical saturation. The collected data were analyzed using open and axial coding. Validity and reliability of coding were confirmed. Results: The results showed that the ministry of sport and youth, football federation, sports football clubs and police as direct brokers and Islamic consultative assembly, supreme Council of the Cultural Revolution, the ministry of information and communications technology of Iran, media, religious entities, the ministry of Education, the ministry of science, research and technology, families, municipalities, the ministry of culture and Islamic guidance, non-governmental organization and celebrities as indirect brokers can be involved in cultural modeling and develop people attendance etiquette in the football stadiums.
Conclusion: Interaction and strategic alliance and network communication between organizations and institutions identified in this study can reduce the level of violent and aggression of the spectators’ and others attending in stadiums through developing the culture and etiquette of attending football stadiums and preventing from occurrence security incidents.
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