Authors
1
PhD Student Sport Management, Faculty of Sports Sciences, University of Mazandaran, Babolsar, Iran,
2
Associate Professor of Sport Management, University of Mazandaran, Babolsar, Iran,
3
Assistant Professor in Sport management, Shahroud University of Technology, Shahroud, Iran
4
university of . Assistant Professor in Sport management, University of Mazandaran, Babolsar, Iran.
,
Document Type : Research Paper
Abstract
Objective: Television is the most important and influential medium in the development of different aspects of sport, and the Ninety is one of the most important, most popular, most controversial and controversial television program, bringing millions of viewers to television every week; The present study is an analysis of the cancellation of Navad program broadcast in the Iranian Premier League.
Methodology: This is an Analytical research with the mixed method. The sampling method was targeted and convenient. The statistical population of the study consisted of all journalists, media managers, coaches, referees, athletes and managers of football clubs across the country. In the first stage of the research, using interviews with 25 subject of the statistical population, the factors involved in the cancellation of Navad program broadcast were identified. In the second and third stages, the identified factors were assessed by the Delphi group (n = 25). In these two stages, factors with at least 70% positive response remained for the next stage. In the final stage, the identified factors in the previous three stages were ranked using the five-point Likert scale. After collection, the data was analyzed with the TAPSIS technique.
Results: The results of the study showed that the increase of misjudgment in the Premier League games is the most effective and the absence of coaches and technical staff of the Premier League teams in the substitute programs for Navad program are the most effective factors of the cancellation of Navad program broadcast on the Iranian Premier League.
Conclusion: Therefore, according to the research results, it is suggested to the authorities to improve progress and transparency in the Premier League by emphasizing on prograaming and broadcasting the Navad program.
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