Authors
1
PhD student of Sport Management, Urmia University
2
Professor of Sport Management, Urmia University
,
Document Type : Research Paper
Abstract
Objective: Improving the brand of human resource and the organizational image resulting, will shape the committed employees. The brand and reputation of human resource are among the main factors in shaping the competitive advantages. The researcher has tried to develop a human resources management model in Northwest sports facilities.
Methodology: The study is an applied and descriptive research. The statistical society consists of all managers and staff of sports places(halls, sport complexes, swimming pools, stadiums and etc.) across the cities of East Azerbaijan, West Azerbaijan and Ardabil, which are 1267 people, according to the inquiry from the relevant support from the sports and youth organization of these provinces and physical education assistance of the Northwest of country. The sampling method of this research was randomized, categorical and the sample was determined 350 according to the Morgan table. In this research, a path analytic method was used to establish the model and review it. According to this analysis, a complied pattern was developed based on experimental data. All analyzes were performed using SPSS22 software. Structural equations were used for modeling.
Results: According to the results of the research, the following policies and actions affect the formation of human resource branding. The proposed value of employment, brand communication, brand of staff, organization brand and products brand.
Conclusion: The managers of the sport facilities have to pay attention to the human resource brand management and its components.
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