Authors
1
Associate Professor, Faculty of Physical Education and Sports Sciences, University of Tehran, Tehran, Iran,
2
Associated Professor of Sports Management, Tehran University
3
Ph.D. in Sport Management, Faculty of Management and Accounting Farabi Campus, University of Tehran, Qom, Iran
4
. Ph.D. student in Sport Management, Faculty of Physical Education and Sports Sciences, Azad University, Central Tehran Unit, Tehran, Iran,
5
M.A in Sport Management, Faculty of Physical Education and Sports Sciences, Bu Ali Sina University of Hamedan, Hamedan, Iran
,
Document Type : Research Paper
Abstract
Objective: The purpose of this research was to design a conceptual model of Iranian sports goods industry.
Methodology: The methodology of research was Grounded Theory (GT) on the systematic approach. Data collection tools were reviewing the literature and interviews. The sampling method was theoretical sampling. The data analysis method was a continuous questionnaire and comparison in the three main steps of open, axial and selective coding. After reviewing the literature along with conducting 15 deep interviews with Iranian manufacturers and distributors of Iranian sports goods, theoretical saturation was achieved.
Results: The results showed that the manpower, capital, technology and materials affect production, and marketing and branding, national media, person responsible for buying, and foreign goods affect the sale of Iranian sports goods and Iranian sovereign bodies directly and indirectly have important implications for all of these categories.
Conclusion: Production and sales are the basic categories of sports goods industry that interact with each other and each of them is influenced by other categories. Since sovereign bodies have or can have a huge impact on all of these categories, prerequisite for the development of this industry is the strategic actions of the sovereign bodies to improve the conditions in each of these categories.
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