PhD Student Sport Management, Faculty of Sports Sciences, University of Mazandaran, Babolsar, Iran
Associate Professor of Sport Management, University of Mazandaran, Babolsar, Iran
Assistant Professor in Sport management, University of Mazandaran, Babolsar, Iran.
Document Type : Research Paper
Objective: Sport clubs has a special significance and value for cities and provinces from economic viewpoint. Therefore, the purpose of the research was Estimated Economic Value of Nassaji Football Club of Mazandaran Province.
Methodology: The study was a descriptive-analytic method which is a part of applied research in terms of the purpose. The statistical population of this study was residents of Mazandaran province and The statistical sample was also measured by Michel and Carson. The data, related to the willingness of citizens of Mazandaran province to pay for the goods and benefits produced by the Nassaji soccer team, has been collected by questionnaire. Also, the factors influencing the willingness of citizens were identified to pay for the textile soccer team. SPSS, Excel and Stata software were used to analyze the data.
Results: According to the results, the average pay of annual willingness of citizens for attending Nassaji soccer team in the Premier League, championship in the Premier League, championship in the Hazfi Cup, championship in the Asian Club Championship were respectedly,15680, 13700, 11640, and 23370 Toman. Moreover, the average willingness to pay for a ticket to watch matches in the stadium and watching television from home were repeatedly 4710 and 3920 Toman.
Conclusion: The willingness to pay of Mazandaran province citizens shows that attending Nassaji soccer team in the highest levels of sport competition of the country has had a positive effect on their utility and welfare, so that people would even like to sponsor their favorite team.
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