Authors
1
Ph.D.student of Sport Management, Department of Physical Education,Ardabil branch, Islamic Azad University, Ardabil, Iran.
2
Assistant Professor of Sport Management , Department of Physical Education,Ardabil branch, Islamic Azad University, Ardabil, Iran.
3
Proessor in faculty of Physical Education , University of Mohaghegh Ardabili, Ardabil, Iran.
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Document Type : Research Paper
Abstract
Objective: The purpose of the present study was to design and develop a model to encourage athletes to purchase domestically produced sports goods.
Methodology: This is a qualitative research exploratory study conducted in a Grounded theory manner. The statistical population of this study consisted of all outstanding and elite athletes in Ardabil province, out of whom 22 were selected as statistical sample(Purposive sampling). And through in-depth interviews, their information was collected. The data obtained from the interviews were coded and analyzed using the data base grounded theory.
Results: The analysis of research findings from the five concepts of causal conditions, intervening conditions, contextual conditions, strategies and outcomes in the form of Strauss and Corbin's (1990) coding model showed that: Improving the quality of sports goods, advertising and culture of appropriate use, organizing and refining sports companies, donating commemorative plaques and online shopping are key components in encouraging athletes to purchase domestic sports goods.
Conclusion: In general, the results in the form of a qualitative model showed that by adopting a general procedure and policy and by promoting the quality of domestic sports goods, athletes can be encouraged to purchase domestic sports goods and with appropriate strategies such as combating the smuggling of sports goods, promoting the quality of sporting goods within; Information and advertising, can increase sports goods prodution, can nullify economic sanctions, and can increase national solidarity, eventually will happen to the phenomenon of preferring domestic sports goods rather than foreign sports goods.
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