Authors
1
Associate Professor, Kharazmi University, Tehran
2
PhD student sport management, kharazmi university of tehran
Abstract
Objective: The fans such as athletes are main customer’s sports that their motivation’s to presence in sports Competition is very important. Thus, determining the motivation’s to presence of Iranian spectators in Volleyball World League and its relationship with background, amount and renewed presence was purpose of the present study.
Methodology: The research was descriptive survey. The populations were the all spectators of the Iranian national team in the game against Italy in the World Volleyball League qualifiers series (2014) were present. According to the table krejcie and Morgan were assigned 372 people of spectator’s component sample. The data’s collection tools were questionnaire motivation’s to presence (Elahi, 1391) and renewed presence (Lim, 2006) which their validity was confirmed 8 persons of sports management experts. The reliability coefficient with Cronbach's alpha was confirmed respectively 0.87 and 0.70. Binomial test, Pearson correlation, simple and multiple regressions was used to analyze the data.
Results: The results showed the presence of motivations have a significant relationship only with variable willingness to renewed present and motivation's components have predictive capability willingness to renewed present (30 percent).
Conclusion: According to the results of study whatever managers focus on motivation's factors spectators and it will strengthen them can be expected to increasing context and willingness to renewed spectators.
- Ø Beccarini, C., Ferrand, A. (2006). Factors affecting soccer club season ticket holders' satisfaction: the influence of club image and fans' motives, European Sport Management Quarterly, 6 (1): 1-22.
- Ø Bogdanov, D (2005). Measuring nationalism as a sport fan motive, Thesis of sport management, for the degree of MA, The Florida State University, 25-33.
- Ø Dehghan Ghahfarokhi, A., Khezri, A., Alidost Ghahfarokhi, E., Hemaiattalab, R. (2011). Investigating the motivations for the presence of Iranian national football team fans, Sport Management, 6: 153-168. [Persian]
- Ø Dylander, D (2008). Sport Fan motivation: measuring degree of International, Journal of sport psychology, 18: 421-463.
- Ø Eidi, H., Ramazaninezhad, R., Raihani, M., Mirzaii, A., Abbasi, H. (2013). Motivation of supporters of Iranian Premier League fans, Sport Management Studies, 5 (20): 63-78. [Persian]
- Ø Eleni, Z., Olga, K., Argyrios, P., George, T., Maria, M. (2013). The Role of Involvement in the Loyalty of Sport Fans in Professional Volleyball, International Journal of Sport Management Recreation & Tourism, 12: 1-16.
- Ø Falahi, A., Asadi, H., Khabiri, M. (2010). Comparison of Factors Affecting Occasional, Regular and Fanatic Attendance in Football Premier League, Sports Management, 2: 247-270. [Persian]
- Ø Funk D.C., Filo K., Beaton A.A. Pritchard M (2009). Measuring the motives of sport event attendance: Bringing the academic-practitioner divide to understanding behavior, Sport marketing Quarterly, 18: 126-138.
- Ø Galen, B.W., Trail, T.Kwon, H. and Anderson, D. (2009). Testing models of motives and points of attachment among spectators in
College Football, Sport Marketing Quarterly, t8: 38-53.
- Ø Groot, M. Robinson, T (2008). Sport fan attachment and the psychological continuum model: A case study of an Australian Football League Fan, Leisure, 32: 117-138.
- Ø Jallai, T (2008). Development of Fan Loyalty Questionnaire for a Double-A Minor League Baseball Affiliate, M.A Dissertation, College of Graduate Studies Texas A&M University- Kingsville, 15-30.
- Ø James, J. D., Ridinger, L.L (2002). Female and male sport fans: A comparison of sport consumption motives, Journal of Sport Behavior, 25(3): 260-268.
- Ø Jung, U. W., Kaoru K. (2006). Motivational Factors Affecting Sports Consumption Behavior of K-league and J-league Spectators, International Journal of Sport and Health Science, 8 (4): 233-251.
- Ø Huang, M, J (2011). Determinant factors and satisfaction of spectators at the selecting national table tennis team competition in Taiwan, the 12th ITTF Sports Science Congress, Rotterdam, Netherland, 18-49.
- Ø Keshtidar, M., Talebpor, M., Shirmehenji, F. (2012). Examining the current status of Iranian volleyball by presenting an executive plan for continuous improvement, sport management studies, 13: 13-32. [Persian]
- Ø Kim, S., Andrew, P.S., Greenwell, C (2009). An analysis of spectator motives and media consumption behavior in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans, International Journal of Sports Marketing & Sponsorship, 10 (2): 157-170.
- Ø Khirgo Razlighi, A., Forghani Ozrodi, M, B., Esmaeili, M, R., Sajadi, S, H. (2012). Investigating Motives and Factors Affecting Attendance in Athletics Competitions, First National Conference on New Scientific Advances in the Development of Sport and Physical Education: 1505-1515. [Persian]
- Ø Maesomi, S. (2008). Investigating Motives and Factors Affecting Attendance in Football Game, M.Sc., Tarbiat Modarres University, 22-70. [Persian]
- Ø Mehrabi, Gh., Eidi, H., Mohanani, H. (2012). Identifying and prioritizing the motivations of spectators and athlete choreographers, sport psychology studies, 5: 101-114. [Persian]
- Ø Mehus, I (2004). Sociability and excitement motives of spectators attending entertainment sport Events: Spectators of Soccer and Ski-jumping, Journal of Sport Behavior, 28 (4): 331-351.
- Ø Moemeri, R. (2004). Volleyball Federation of Iran Performance Report, Volleyball Federation Publications, 15-29. [Persian]
- Ø Nemati, N., Tojari, F., Zareii, A., Ganjavi, F. (2013). Testing the Theoretical Model of Factors Affecting the Attendance of Football Spectators in Iran, Sport Management Studies, 13: 107-122. [Persian]
- Ø Park, SH., Mahony, L., Funk, D., Greenwell, TC. (2010). The Measurement of Sport Fan Exploratory Curiosity, Journal of Sport Management, 24: 434-55.
- Ø Parsamehr, M., Torkan, R. (2009). Investigating the Factors Affecting the Support of Individuals from Iranian Football Teams. Sociology of Iran, 10 (3): 85-105. [Persian]
- Ø Ramazaninezhad, R., Asadi, H., Zomordi, D., Hozhabri, K. (2014). Investigating Motivation for and Attendance Satisfaction of Iranian Wrestling and Freestyle Wrestlers, Human Resource Management in Sport, 1 (1): 51-61. [Persain]
- Ø Robin, L., Snipes, R, I (2007). Motivators of Collegiate Sport Attendance: A Comparison across Demographic Groups, Innovative Marketing, 3: 165-174.
- Ø Sa’atchian, V., Alizade, A., Elahi, A. (2014). Comparison of loyalty motivations, support history, and attendance of popular Iranian Professional Football League clubs, Research in Sport Management and Motor Behavior, 3 (6): 123-136. [Persian]
- Ø Sa’atchian, V., Elahi, A., Nazemi, M., Alizade, A. (2013). Prioritizing Fan Supporting Factors and Their Relationship with Their Attendance and Support in the Iranian Professional Football League, Sport Management Studies, 14: 137-154. [Persian]
- Ø Sa’atchian, V., Alizade, A., Dehghan Ghahfarokhi, A., Elahi, A. (2012). Prioritizing and Recognizing the Relationship between Motives and Factors Affecting Fan Attendance: A Case Study of Tehran Derby, Sport Management Studies, 8 (10): 131-146. [Persian]
- Ø Shank, M.D (2001). Sports marketing: A Strategic Perspective, Upper Saddle river, NJ: Prentice Hall, 25-40.
- Ø Sumino, M., Harada, M (2004). Affective experience of J. League fans: The Relationship between Affective Experience, Team Loyalty and Intention to Attend, Managing Leisure, 9: 181-192.
- Ø Summers, J., Johnson, M, M., Kanoyangwa, R (2005). Teenage Motivation for Sport-Related Consumption in Australia, University of Southern Queensland, 30-55.
- Ø Theodorakis, N., Wann D (2008). An examination of sport fandom in Greece: influences, interests and behaviours, Int. J. Sport Management and Marketing, 4(4): 356-374.
- Ø Tojari, F., Neemati, N., Azarbaijani, M, A., Ghasemi, H, R., Khodayari, A. (2010). Analyzing the Economic, Social, and Motivational Status of Football Spectators: A Case Study of Esteghlal and Persepolis in the Professional League, Journal of
Sport Science, 2 (3): 109-125. [Persian]
- Ø Trail, G. T., Anderson, D. F., & Fink, J (2009). A theoretical model of sport spectator consumption behavior, International Journal of Sport Management, 1: 154- 180.
- Ø Wann, D. L., Grieve, F. G., Zapalac, R. K., Pease, D.G (2008). Motivational Profiles of Sport fans of different sports, Sport Marketing Quarterly, 17: 6-19.
- Ø Welfare, H., O'Reilly', N., Kaptan, A., & Nadeau, J (2008). If you can't win, why should I Buy a ticket? International Journal of Sport Finance, 3: 106-118.
- Ø Won, J., & Kitamura, K (2006). Motivational factors affecting sport consumption behavior of K-League spectators, International journal of sport and health science, 4: 235- 251.
- Ø Zohor, A., Karimi Mongheni, H. (2004). Information Analysis in Qualitative Studies, Journal of Mental Health Principles, 6 (19 & 20): 107-113. [Persian]
)