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Ticketing Management: Analysis of factors affecting ticketing of Iran’s premier football league

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Document Type : Research Paper

Abstract

Objective: One of the main methods of financing and costs by professional sport clubs in the world, is selling tickets, as ticket sales, the lifeblood of any sport organization. Hence, the purpose of this study was to identify and analyze the factors affecting ticketing of Iran’s premier football league.
Methodology: The research method was descriptive-correlation. The statistical population of the study included all spectators over 18 years old in the Premier League in 2015/16 season. Sample size (n=324) based on factor analysis, 2 to 10-fold of the items was selected. The data collected through a made questionnaire whose face and content validity was confirmed by 15 experts in panel. To calculate reliability Cronbach’s alpha (α= .9) was used. To analyze the data, exploratory and confirmatory factor analysis was used.
Results: Based on exploratory factor analysis, 33 items of ticketing in 8 factors “Facility, Cultural - Social, Attractiveness of match, Economic, Managerial, Marketing, Technology and Planning” were classified. Also, based on confirmation model, Cultural - Social factor, Marketing, Technology, Managerial, Economic, Planning, Attractiveness of match and Facility factor had highest impact on the Iran’s Premier League football ticketing respectively.
Conclusion: So, clubs and League organization to better selling ticket and increase their income, must be pay more attention to Facility, Cultural - Social, Attractiveness of match, Economic, Managerial, Marketing, Technology and Planning factors.

Keywords

References
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Sport Management and Development
Volume 8, Issue 4 - Serial Number 20
December 2019
Pages 88-104
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