Sport Management and Development
Mojtaba Ghasemi Siani; Hossein Mansouri; Maryam Vafakhah
Abstract
Objective: The aim of the present study was to investigate the role of media consumption in students' attitudes and their intentions to participate in sports activities.Methodology: The present study was descriptive, survey-type, and conducted in the field. The statistical population of the study included ...
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Objective: The aim of the present study was to investigate the role of media consumption in students' attitudes and their intentions to participate in sports activities.Methodology: The present study was descriptive, survey-type, and conducted in the field. The statistical population of the study included all middle and high school students in Isfahan. According to Morgan's table, the sample size was determined to be 450 people, of which 378 valid questionnaires were analyzed. The sampling method was multi-stage random cluster sampling. The research data were collected using a researcher-designed questionnaire consisting of items measuring media consumption, attitudes, and intentions. The descriptive statistics (frequency, percentage frequency, Variance, skewness, kurtosis, mean, and standard deviation) and inferential statistics (structural equation model) were used to analyze the data.Results: The findings indicated that all three types of media (social networks, the Internet, and local media) influence students' attitudes towards sports activities, with social networks having the greatest impact, followed by the Internet and local media. The findings also showed that attitudes toward sports activities have an impact on students' intention to participate in sports activities.Conclusion: Parents, counselors, and teachers are advised to guide students in the proper use of social media and the Internet so that they can benefit from its positive effects, including an inclination toward sports, while staying away from its harmful effects. Responsible guardians are also advised to plan to make domestic media more attractive so that teenagers can benefit from the positive effects of this media.
Sport Management and Development
Ehsan Tatari; Mehdi Khatibzade; Farid Pakzad hasanloo; Rasool Norouzi Seyed Hoseini
Abstract
Objective: This study sought to examine the impact of a social marketing campaign on enhancing physical activity levels among elementary school students (grades four to six) in Khorramabad, IranMethodology: The research was quasi-experimental, using experimental and control groups to measure behavioral ...
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Objective: This study sought to examine the impact of a social marketing campaign on enhancing physical activity levels among elementary school students (grades four to six) in Khorramabad, IranMethodology: The research was quasi-experimental, using experimental and control groups to measure behavioral outcomes. A 6-month social marketing campaign, titled "Elementary Energizers: Move, Play, Shine!", was implemented in the experimental group included attractive posters, short motivational animations, family sports festivals, an app design to record students' activities, group incentives and rewards for active students, healthy competition among classes, and various engaging events such as health celebrations and active recreation. Data collection tools included the Physical Activity Questionnaire for Children and Adolescents (PAQ-C), a researcher-made motor behavior checklist and a satisfaction assessment questionnaire.Results: Statistical analysis showed the experimental group had a significant increase in physical activity scores compared to the control group (p=0.014). A paired t-test showed significant icrease in physical activity in the experimental group (p=0.003). Analysis of covariance (ANCOVA) confirmed that the intervention group had a significant effect on post-test scores after controlling pre-test scores. Conclusion: The results showed social marketing campaigns can be effective in promoting healthy behaviors, including physical activity of children and adolescents. Parental involvement in the design and implementation of these campaigns played a key role in their success.
Amir Rahimi; Mohammad Ehsani; Marjan Saffari; Rasool Norouzi Seyed hossini
Abstract
Objective: The purpose of this study was to investigate the structural relationship between entrepreneurial passion, technological creativity and the commercialization of sports science research.Methodology: The present study is descriptive-survey and applied in terms of purpose. The statistical population ...
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Objective: The purpose of this study was to investigate the structural relationship between entrepreneurial passion, technological creativity and the commercialization of sports science research.Methodology: The present study is descriptive-survey and applied in terms of purpose. The statistical population consisted of postgraduate students of sports science who were studying in Tehran universities during the years 1398-1397; based on Morgan’s Table, 385 students were selected randomly. The validity of the questionnaires was assessed by the opinions of Sport Management professors and experts, and their reliability was confirmed by Cronbach’s alpha and composite reliability. Results: The results obtained from SMART PLS 3 showed that entrepreneurial passion (along with its five dimensions) and technological creativity each had a direct and significant relationship with the commercialization perception of students' research achievements. At the same time, entrepreneurial passion was recognized as the driving force behind technological creativity.Conclusion: Sport science students need to establish a balance between scientific and business goals and for moving on the path to commercialization, use their strong positive emotions and Identity Makers to transform their ideas (knowledge) into innovative phenomena.
mina mallaei; leila beirami jeghanab
Abstract
Objective: The aim of this study was to compare and prioritize the effective factors on the reputation of the faculty of sport sciences.Methodology: The present study was descriptive-analytic and the statistical population of the study was all postgraduate students of the faculty of sport sciences throughout ...
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Objective: The aim of this study was to compare and prioritize the effective factors on the reputation of the faculty of sport sciences.Methodology: The present study was descriptive-analytic and the statistical population of the study was all postgraduate students of the faculty of sport sciences throughout the country. Using simple random sampling, 384 students were selected as statistical sample. The instruments were reputation questionnaire (Ressler, 2010). The validity and reliability of the questionnaires were confirmed. Data analysis was performed using path analysis in the LISREL software.Results: The findings showed that eight factors (emotional aspect, financial performance, vision and leadership, administrative transparency, team structure, products and services, human resources and social and environmental responsibility) on the reputation of the faculty of sport sciences from the viewpoint of the students of education Supplementary influences are among these factors, the dimension of team structure has the most effect on the reputation of the the faculty of sport sciences. Also, the University of Tehran, Guilan University and Ferdowsi University of Mashhad were more familiar with other universities than the other students.Conclusion: Regarding these findings, it is recommended to Dean of the faculty of sport sciences of all universities to increase the reputation of their faculty in developing all their dimensions, in particular products and services, financial performance, administrative transparency, Social and environmental responsibility due to the lower average of these dimensions than other factors, will be more effective in attracting more students to continue their postgraduate education.
